Dangdang Li Guoqing: Book Three To Be Half Of The Amount By Selling Paper Books

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From Amazon (microblogging)'s Kindle to Sony's Reader series, produced from Barnes & Nobl Nook to domestic Hanwang electronic paper book, e-reading in Chinese Lotus Just sharp angle, ugg bailey bootsbut a great wind unboiled water from the trend. Some have said that the rise of e-book is no different from thousands of years ago Cai Lun invented papermaking, bringing not only technology, but a reading of the revolution.However, the reality is that China's e-book reader market, while the potential depth, e-book content, but there is a pattern of scattered markets, market imperfections such as defects in the interests of chain. Trend in today's electronic reading revolution, the Chinese market needs a good match for e-content market, as real people open a new era of reading.Recently, Dangdang (microblogging) network president Li Guoqing (microblogging) in Guangzhou announced: Dangdang published online in the first 21 books fifty thousand. This action caused the entire e-book industry and the readers attention. Nanfang Daily reporter had an exclusive interview this on Francis Chan.Nanfang Daily: Many experts believe that e-book for the modern fast-paced life of the pieces of time reading, ugg dakota slippersyou would think that the development of e-book reading habits to bring you what changed?Francis Chan: book becomes easier to read. In the United States per capita amount of reading about 20 per year in China is much lower than this figure. In fact we may be able to use the advantages of e-books to raise the amount of reading. Ideas, e-book prices are lower than paper books, so readers with the same budget can buy more books, more a lot of reading, to achieve change in reading habits is entirely possible. In addition, some readers may be accustomed to reading some of the mobile phone network literature, serialized novels, if the e-book content market well, ugg boots classic tallI believe that we can bring this group of readers to read more boutique and mainstream best-seller.Nanfang Daily: Now in the subway or a lot of places, we can see a lot of white-collar or holding a phone Ipad light reading. Competitiveness of e-readers, where? We understand e-book reader with the same. In fact even if there Ipad, professional reader still has its market. Some people may think that a computer can replace the reader and Ipad, I think this is different. Bring E-ink and LCD screen to read a different feeling and Ipad, closer to the traditional paper books we used to feel in reading; and more importantly, the reader will buy some in-depth specialist reader, the reader is not a lot of light will buy. Reading is a special thing, ugg classic shortthe depth of e-book reader professional reader will have a great demand.As the online bookseller, you have predicted that sales of paper books, e-books will have much of an impact?The new technological revolution brought about change and pain, not only Dangdang, everyone had to accept. Short-term pain is definitely there, because online consumers buy books online paper must be written after the consumer. Many people worry about the impact of e-books on physical bookstores, in fact, those of us who bear the brunt of it is paper-based online book seller. Of course, the face of change, we can adapt and accept.In the process of pricing in consultation with the publishing house, I always wanted to be able to lower the price of our books, but faces strong resistance, pricing has not yet fully reached. A number of technology books, ugg boots free shippingdictionaries make e-books in accordance with the price of paper books Qizhe sales, so the pricing is still high. Dangdang many paper books have been sold Qizhe, e-books there is clearly room for price cuts. Our e-book program in accordance with the folded paper books to half price sale, during the promotional period, some of the selling price of the book will reach a discount.


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Dangdang Li Guoqing: book three to be half of the amount by selling paper books



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