Daily Deals: A Steal Or Disappointment?

Daily Deals: A Steal Or Disappointment?

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Daily deals sites today are a dime a dozen (pun intended). Ever since Groupon launched itself, hundreds of other clone sites have made their appearance, ranging from those promoting almost any type of business, to others which specialize in a particular industry.

The principle as to how these sites work is almost similar "" The deal offered is generally at a 50% or more value and can be redeemed over a period of time, usually up to a year. The buyer has a cut off limit- if more people sign up for the deal, it"s honored and your credit card is charged. If a lower number of people sign up, the deal is withdrawn and you don"t have to make any payments, or lose any money.

On paper, it looks great, but are these deals really worth it?

From the consumer point of view, most believe that a great deal is hard to beat. If you can get tickets to the theater for half or quarter their price, a trip to the hair stylist for a fraction of what you would normally pay, and a two for one coffee deal, would you say no?

There are people however who claim that the service these businesses offer is not that great. Or others who have purchased in haste, but are now repenting at leisure. For them, there is an alternative.

Take My Coupons launched their website in February this year and is already making waves. The site is targeted at individuals who are stuck with unwanted daily deals. Sign up, and you can buy, sell or exchange a deal for one that"s closer to your heart.

Daily deal sites can also prove disappointing if you find yourself bombarded with offers you cannot use. If this happens, with the great number of deal sites available, you may just want to cancel your current membership and sign on to a new one.

The bottom line is daily deal sites are here to stay. You will always find someone who is interested in a better price or what they believe is value for money. So the question that remains is, are daily deal sites good for business owners?

The answer is two fold. It can be a great short term marketing tool as it does the following:

"Drives business to your doorstep
"Gets your brand exposed to thousands of potential customers
"Costs less than a lot of other marketing options
"Gets you repeat customers (assuming your service is excellent and the customer does not mind paying full price for his next visit)
"Is low risk as you can withdraw the deal should you not reach the customer limit.

There are downsides to it as well, the primary one being customers who are encouraged by daily deals might balk at paying full price for a product or service. Will your brand be marked as a "cheap brand"? If that happens, are you in a position to change that image?

Also, if your business is not equipped to handle large traffic volumes or requests, you may find yourself unable to cope with the number of new customers who come in each day. Would you be willing to hire extra help to get you through this, and if you do, then do you really make a profit from the deal?

And then there"s the question of the quality of service you offer. Will you be able to maintain it consistently even under pressure?

If you can find a way to answer these questions that results in your still making profit, bringing in repeat business and keeping current customers happy, then a daily deal site might just be the ticket you"re looking for!

About the Author:
Take My Coupons Inc is dedicated to providing local and national clientele a venue to expand their sales and purchases. If you would like more information about this topic, please contact the offices of Teneishae Coleman on 312 857 5304, email contact@takemycoupons.com or visit www.takemycoupons.com


Write Choice For You is a Vancouver BC based copywriting firm, specializing in online SEO marketing copy and web copy. You can contact them on http://www.writechoiceforyou.com.



Article Originally Published On: http://www.articlesnatch.com


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