Customers talk, whether they are satisfied customers or not. The happy ones tell up to 12 potential customers, in their niche market, how pleased they are with the product or service they purchased. The unhappy ones tell almost double the number how displeased they are. And in these economic times, where people are paying more attention to what theyre spending and what theyre getting in return, this is particularly true.
And the more they are emotionally involved in their purchase, the more they talk. After all, satisfaction with a product is influenced in large part by how emotionally involved the buyer is in his or her purchase. For example, buying a company vehicle or new IT system is more likely to get the buyer talking than a fill-up of petrol at the gas station.
Customers Talk really makes for a good company mantra for small business operations and corporate entities alike. After all, acquiring new customers is more costly than keeping the existing ones satisfied. Statistics suggest that its as much as five times cheaper to go after repeat business than to find new customers.
There are companies that have understood this principle from the go get, especially the smaller family-run businesses. They know its all about word-of-mouth, and getting the message out in their niche market that they are a viable and trusted provider. And this means having a dedicated team that are passionate about what they do. Nothing less will suffice.
Think back to your last emotionally charged purchases, when you reached deep into your pockets to pay for a product or service that was important to you. It could have been a training course, executive coaching services, an office rental, website creation services or a new laptop. If you still feel to this day that your investment was well spent, ask yourself what about the purchase worked for you. I would be ready to venture a guess, that an exceptional product, without exceptional service is not enough. We want it all, exceptional product and exceptional service.
I often think that anyone who sets up a small business has got to be passionate about what they do. Small businesses are up against some tough competition, and quite simply if you dont love what you do, you probably wont succeed. To be a small fish, swimming in the same pond as the big fish, youve got to already have a decent set of fins, some kind of cutting edge, to survive.
If youre in the market for a boom truck, a bucket truck, a
digger derrick trucks, a
forestry trucks, or a grapple truck, contact I-80 Equipment Company today to speak with one of their Technical Sales Consultants or visit their website at www.i80equipment.com.
I-80 Equipment want their potential clients to make informed decisions. And this is why all of their trucks are listed on the website with mileage, gross weight, engine and fuel type and transmission, as well as with photos and video footage. They know that the more information they share at the onset of any business dealing, the faster the dialogue moves to general road maintenance, the actual reconditioning process or the pros and cons of the different trucks. They get the basics out of the way so as to cover more ground faster.
Second best only to getting their customers to buy and trade trucks with them is getting them to talk about them.
