Custom Mugs

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Cheap promotional items continue to compete for space on any corporate desk but are there any advertising give aways more effective than custom mugs?

And it?s no wonder, because custom mugs are a perennial favorite in any survey of effective promotional gifts. Other perpetual favorite advertising promotional products are caps, coasters, a custom pens and computer peripherals.

A large percentage of personalized coffee mugs are manufactured in earthenware in many different styles and colours to suit your requirements.

However, lately in spite of the credit crunch, the more expensive and prestigious personalized coffee mugs have been seen as a more impressive and elegant give away.

Custom mugs come in many styles

Promotional coffee mugs come in many styles but the most popular general purpose mug is the chunky style known in many locations as the Sparta.

There are other promotional mug styles of a similar nature such as Avon and Atlantic as well as the more elegant Sheraton or Lincoln which seem to favorites in professional offices.

Fine bone china custom mugs Custom personalized coffee mugs in fine bone china are available in many tasteful designs suitable for the most important of offices. Some styles such as Topaz, Apollo or Pearl are always popular in executive style environments and continue to lead the field.

Heat sensitive custom mugs If you choose to use heat sensitive custom mugs you will certainly stand out from the crowd and enhance your promotion. They can be quite spectacular if carefully designed to use the technique to the best effect. Some designs appear to be quite lacklustre but suddenly errupt into a riot of colour when filled with a hot liquid.

The outside of the mug undergoes a transformation as the hot coffee changes the color and design of the marketing message. Definitely worth the money if you decide to go for coffee mugs in your marketing campaign.

Custom mugs in the mail Promotional mugs are sometimes given at events and exhibitions but, nevertheless, can successfully be used as part of a direct mail campaign with just a little care.

It's not difficult to ensure that personalized mugs will arrive safely.

A clear acetate box is an attractive proposition as the packaging can be printed in process color to maximize the effect.

Another option is a cardboard box which, again, can be printed in many colors. All the same, for safe transit you cannot go wrong with a corrugated card box but, for safety, the polystyrene mug cube is the best option. Either of these will be certain to prevent any breakages and ensure that the custom arrives safely.

Custom mugs are attractively priced Custom mugs are an attractively priced part of any mail promotion and are always well received. Many tests suggest that a marketing promotion incorporating a mug - even some of the very cheap discount mugs are effective - will do better than a campaign without any promotional give away - often by 27%, 20% or even as much as 30%.

Surely enough evidence that personalized mugs are a good value as corporate logo gifts.

The competition to get promotional giveaways on a corporate desk is intense but, nevertheless, there are few that approach custom mugs for their effectiveness; though, it has to be said, not always the longest lasting.

Nonetheless, even if a customer or client breaks a promotional mug they often come back for a replacement product.

Surely an excellent recommendation for the effectual usefulness of a promotional give away and, in particular, custom mugs


About the Author:
"Promotional Gifts...Tools,Tips & Tactics" by Jack Ritchies is an essential book for those involved with promotional gifts. You can download it now from
http://www.promogifts365.com/



Article Originally Published On: http://www.articlesnatch.com


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