Display Credit Card Logos and Maximize Internet Sales
When you go shopping at a retail store or service business what you usually see while heading to the door are the business hours, and a credit card logo, showing what card types the store accepts. Potential customers expect to see this. Occasionally the consumer will walk away, and the store misses out on the transaction if they don't see the logos.
The ecommerce world is not different! Studies have indicated that one of the very first items an online buyer looks for on your webpage is a logo for a credit card. A logo like this is critical, in that it informs the customer of a few things. First it informs the potential buyer that you've got a merchant account, such as
Authorize.net gateway, and that you do welcome bank and credit cards. Second, the logo informs the buyer explicitly which cards you will take. Last, but not least, seeing the credit card logo image provides the buyer with confidence. The customer will know you are "an actual company" in that the credit card logo informs them that you have an online merchant account and you welcome certain types of credit cards.
To experience online success, you must provide your clients with as many options for payment as possible. At a minimum, your merchant account ought to allow you to take the following types of cards: American Express, Mastercard, Discover, and Visa. By welcoming these types of credit cards, you will be on the same playing field as other merchants. In the event you do not exhibit the credit card logos on your web page, you can be sure, your clients will continue to look until they find your competitor's home page. When you've got existing traffic on your web site, adding a credit card image will boost online sales.
There are several different ways to display the credit card logo on your web page. When you signed up for your online merchant account, you most likely received a welcome kit in the mail from your account processor. This welcoming kit generally has copies of the credit card images. If you are decent with a scanner, then you can scan the logos, convert them to an jpg or gif format, and publish them on your web site. This process isn't too hard, but it's certainly not the easiest method to get the logo on your site.
You'll find multiple web sites on the net that offer credit card logos. Some internet sites charge you for them, some won't charge. Having conducted research about this issue, something that we discovered is that there are a lot of lower quality logos on the market. If you've got a professional web site, and you've got a poor quality card logo on your home page, what impression does that give your customers?
Since we couldn't find a single good solution, we decided to design several web pages with the very best free credit card logos on the market. We have included credit card logos in various widths, sizes and heights. We're providing all of these logos no cost. The process is extremely simple. Check out www.TakeCardsToday.com, and click on the "Free Credit Card Logo" link. Over fifty unique logos are readily available for free. Also included is a simple "cut and paste" html coding allowing you to simply cut and paste it directly in your html. You will have credit card logos on your website in minutes (and you'll increase your online sales). If perhaps you do not understand html, we'll put the credit card logos on your internet home page for you (absolutely free). Don't waste anymore time, display your free logos on your internet site today, and don't allow your merchant account to go dormant.
This educational article was written by Todd Nelson, Marketing Director for Capital Merchant Solutions, Inc. ( www.TakeCardsToday.com ) Capital Merchant Solutions has been in the internet credit card processing business for more than 10 years, and offers free credit card images and free merchant accounts to internet companies along with retail businesses. The article can be republished on the condition that no changes are made, and this last paragraph is included. Copyright 2007- Capital Merchant Solutions,Inc - All rights reserved.
