Creating Comfort Zones In Your Trade Show Display Efforts

It may seem a bit oxymoronic to discuss personal space, spatial empathy or personal boundaries in regard to an environment that is all about interacting with other individuals. But on the other hand, nothing could be more relevant. Personal space is the region surrounding a person which they regard as psychologically theirs. Invasion of this space often leads to discomfort or anxiety (not what you want when soliciting business). According to the experts, each individual"s comfort zone is highly variable; but estimates place it at about 24"" on either side, 28"" in front and 16" behind the average westerner. [Wikipedia]

We all learned the basics of personal boundaries in Psychology 101; and all good marketing or sales people have advanced training in the subject or come by it naturally. But guesstimating the flexibility of others personal space can be tough work. An easy and automatic way to create spatial empathy in interacting with show attendees (whom you hope will become future customers) is by utilizing Trade Show Displays counters or workstations in all your marketing venues.

Trade Show Display counters are portable cabinetry designed for easy setup, quick take-down and effortless transporting. Incorporated into a Trade Show Display or stand alone, they are idea for displaying product; holding laptops or monitors; and giving your sales team a "home" base. Staff members can stand behind these podiums when interacting with the public-whether it is to hand out product, literature or conduct surveys. ExhibitTrader.com carries a large inventory of these indispensable marketing tools ranging in size, shape, purpose and price. Visit our home page, www.exhibittrader2.com and using the drop down navigation bar, click on "display counters" to view the wide variety available to suit your individual need.

When your venue is in a wide open public space-whether a mall or convention hall-where do you place anything? A display cabinet or workstation can be the answer. Storage is often a commodity hard to come by when companies participate in trade shows or other marketing endeavors. Many of the counters we offer have locked storage idea for product, literature, tools, personal belongings, laptops or audio-visual equipment. Having this feature will allow you to leave some necessary items stocked in your workstation; versus lugging such back and forth each day.

The graphic capability varies from model to model with many offering substantial expanses for graphic presentation and some, none at all. If you need graphics to brand your product or company and favor a counter that does not have graphic ability, there are many options. Banner Stand Back Walls are one easy and affordable option to create visually appealing graphic presentations. Single aluminum frame systems, with dye sub fabric graphics can be used singularly, or in multiples to create a seamless "back wall". The graphics on these units can be easily changed out allowing for affordable rebranding from show to show. If floor space is at a premium, our table top banner stands are slim lined and set atop counters (or other surfaces) to easily bring graphics to your marketing venue.

With so many styles, shapes, sizes and prices ranges available; the use for trade show display counters and workstations is only as limited as your creativity".and budget. So visit our website today and let one of our display representatives assist you in selecting a marketing tool that allows you-within budget- to assertively pursue leads without setting off people"s amygdales or losing your shirt (or other personal belongings).