Create And Sell Information Products: 8 Information Product Success Secrets

Create And Sell Information Products: 8 Information Product Success Secrets

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As a small or solo business owner you undoubtedly have a wealth of knowledge and expertise that others need and wantprobably more than you realize. Many of you may have purchased downloadable e-books, home study courses or other information products in order to learn about some aspect of business or marketing.

Information products remain a multi-million dollar industry that is growing stronger. You dont want to miss out, do you? Creating and selling information products can provide you with a source of passive income that takes you way beyond selling time for dollars. There are some important steps you need to take though, to be assured you are creating something that will sell and that you are marketing it in such a way that you can generate ongoing sales.

Maybe youve created something that hasnt sold. You put in a lot of time and effort only to be disappointed. Keep reading to find out how you can turn that around. Or you may be afraid that creating an information product is too much work when in reality you can create one in a matter of days. And information products are not only a source of ongoing income; you can also use them to generate leads for other products and services by using them as a lead -in to get people interested in a higher level product or service.

Here are some 8 information product success secrets:

1)Make sure there is a need for what you plan to offer before you create it.

oYou can do this by doing keyword research to find out what people are searching for online in your niche.
oYou can see what your top competitors are selling successfully.
oYou can see what books are selling in your niche
oYou can do a survey of your clients and subscribers

2)Make sure you understand and communicate the specific benefits and results your client will get from this product. You will need to be very clear about this in all of your marketing materials, especially your sales page.
3)Pick a killer name for your product that states the biggest product result. People will read about it if the product name grabs them
4)Offer a money back guarantee for your product. This will make people feel comfortable buying who may be a bit unsure because they dont know you well.
5)Create a detailed marketing plan for your product that includes social media, article marketing, press releases, videos and perhaps a preview teleclass. Then plan post launch marketing so sales continue after the initial product launch.
6)Find joint venture partners who will promote your product. These are people that have the clients you want but who dont offer something similar. Youll need an affiliate program set up for this
7)Plan on 2 months lead time to heavily market your product when you first launch it. Then plan a way to drive traffic to your sales page even after the launch so sales dont stop. Pay-per-click is a great method to use as well as listing your product on affiliate product marketing sites like Clickbank.com
8)Figure out ways to re-purpose your product for other markets so you can leverage your work.

Once the initial work is done, much of the marketing can be outsourced or automated. Of course this is just an overview, but as a small business coach, many clients Ive worked with had great products but no real marketing plan. They just assumed that people would find their product web page. Once we put a detailed strategic marketing plan in place the sales started rolling in.

Information products in some form are becoming crucial for any knowledge or service based business owner who truly wants to create a solid 6-figure income and a reputation as the go-to expert.

About the Author:
Janis Pettit is a small business coach, business strategy and marketing expert who has owned successful small businesses for 21 years and has coached hundreds of small and solo business owners, showing them how to dramatically increase profits and build wealth. Janis is the creator of numerous business and marketing home-study courses and coaching programs. Access to 4 business building audios at http://smallbusiness-bigresults.com. Visit her blog at http://janispettit.com.



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