Create A Competitive Advantage In A Recession - Marketing Success Tips

Create A Competitive Advantage In A Recession - Marketing Success Tips

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Hey, it's time to "go back to school". Well, that we know, but what about igniting ourselves this Fall Season with "hey, it's time to get back to work"? It's time to empower ourselves, build our careers and businesses by kicking our marketing and publicity strategy up a notch!

Is it as easy as it sounds?

Anyone can add to the power of their influence and persuasion in their marketplace. If you want the edge, pack your professional bio and enhance your reputation by being the quoted or commenting expert in the news, on internet sites, on radio shows and on TV.

It's more important than ever for your clients, both the ones you have and the ones you are targeting, for you to be seen and heard on the media that is significant to your marketplace.

Competition is intense as the well capitalized businesses have positioned themselves to not only to preserve their current client base but to secure the new business that is available to them to ensure their survival throughout the recession. This competition (your competition) is using savvy marketing and publicity and strategically using their resources.

How should you spend your public relations and marketing dollars?

For the individual building a career or running a consulting/service oriented business the answer is to become known as an expert in your field, branding yourself as a thought leader and influencer. You want to be known as the person whose voice and opinions matter.

How do you do that?

Showcase your experience, wisdom, knowledge and expertise by appearing on radio shows, TV shows, in newspaper and magazines and/or on internet news sites as the commenting or quoted expert. This publicity and marketing keeps you visible and importantly, vital to your target market. To stay vital, you will have to be current on the news in your industry, develop thoughtful and useful opinions and commentary to keep you engaged in the discussion that involves your area of expertise.

Let's illustrate the point: If you wanted to hire a financial planner to help you decide how to invest your hard earned dollars for growth and safety, would you hire someone on their last legs, someone you have not heard from in a while or the finance expert you watched on your local TV news or local morning show, read about in your local newspaper, watched on national TV being interviewed by a top notch host and read about as the quoted expert in a major newspaper or magazine?

The answer you give to the above question should help you develop a strategic marketing, publicity and branding strategy to keep you competitive and successful despite economic conditions.

About the Author:
Annie Jennings PR (www.anniejenningspr.com) is a Strategic Marketing & Publicity firm that offers advanced branding, publicity and marketing services to clients. Annie Jennings PR packages, develops and expands individuals, corporations, book authors and experts to achieve their optimal levels of success using media outreach. Listen to real stories of success at www.anniejenningspr.com/realsuccessstories.htm



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