Content Optimisation Is Really Important

Content Optimisation Is Really Important

By:


Lets address what this really means. First off this is by no means focusing on keyword optimisation or keyword usage. Here we are focusing efforts on the presentation and architecture of the text,image and multimedia content on the webpage with the seach engines in mind.

Site Content
Think carefully when creating the pages of your website, inserting lots of images can make the page look clumsy and take a long time to load.

Images
If you use any images always make sure to give them a description using the 'ALT' value. ALT means 'Alternate Text' and is very important for the search engines to understand what the image relates to, so for example for your websites logo the source code would look like;
img src=mycompany_logo.gif width=100px height=25px alt=My Company Logo
Note also the name of the image 'mycompany_logo.gif' gives an idea of what it is there to describe.

Links
Any links whether they are internal or external, from text or from an image, should have a description or 'title' value. This helps in two ways, firstly by telling the search engine more information about what it will find and also for adding valuable text and keywords into your page.

A picture speaks a thousand words, or does it??? Not to a search engine!

Textual Content
Having plenty of relevant text is essential, though 'RELEVANT' is the key word here! Pages and pages of text are going to bore your visitors just as lots of images will confuse them. If you are not sure about where to start the best thing to do is look at your competition. Do a search in Google for the keywords you want to get high rankings for and look in detail at the first ten results for the following things:
1) Title: In the top of your browser
2) Use of the keyword(s) within their pages
3) How long their product descriptions are
4) Are they using external content such as linking or embedding Wiki articles or user reviews

This may sound simple but at the end of the day if they are in the Top 10 results their websites are working for them!!

Navigation
Would you go on holiday and not take a map (or GPS!) if not and there were no street signs how would you know where to go?

This is exactly the same for your website if you have poor navigation your visitors will not hang around they will go to your competition. The same is true with the search engine spiders if they cannot crawl your website easily they will not bother. The XML sitemap is a good start but there are some simple things you do with the rest of the navigation for SEO purposes.

Firstly (taking into account the links section of this document) where possible use text links with CSS styling for your menus as opposed to images.

Have more than one menu, for example a top menu and a side menu. A common use of this would be to have the About Us and Contact Us type links in the top menu and product category type links in a side menu. The more direct links to your content pages the better.

If you have lots of links that you want to use in a single menu but are worried it is going to look a mess, consider using AJAX/Javascript to create a dynamic menu. You can also find readymade scripts on the web.

The Footer
The Footer of your web pages is a great place to add links as most visitors do not look at it. This is generally where you place legal notices such as copyright and company registration numbers.

This is also a good area to place discreet back links to other relevant websites and websites that require you to link back to them before they place a link to you such as some free business directories and forums.

You should also link to your XML sitemap file and if possible to a HTML (web page) version as well.

About the Author:
John E, Media Relations Adviser Easily.co.uk - Domain name registration, register your low cost domain name today! Search domain names quickly, all major extensions and no catches.



Article Originally Published On: http://www.articlesnatch.com


Tags: , , ,

|

Loading...
Related....
Videos...

Recent SEO Articles

Comments

Still can't find what you are looking for? Search for it!

Loading

Site Navigation:

Copyright 2005-2011 ArticleSnatch, LLC - All Rights Reserved.
Privacy Policy | Terms of Service.