The role of text material on the sites of many underestimate ... In fact, along with a variety of colorful images and animation on sites it is content plays a key role in winning the trust of potential customers.
SEOPF - SEO professional Forum
Content on this site has always been and remains the main tool to attract the attention of potential clients. It was texts resource allows interested visitors to gain their trust and persuaded to become customers of your company. In addition to performing its primary function, textual materials play a significant role in the inner optimization.
To content on the site could effectively cope with their tasks, he must not only be interesting for readers, but literate in terms of SEO-optimization. What is required to create the ideal, in terms of search engines, SEO-text?
Text must be unique and useful to readers, copying of content is not permitted under any pretext.
Plays an important role as the formatting of text for a more comfortable experience (different levels of headings, lists, tables, charts and images).
Text should be optimized for specific key requests, made in advance optimizer (this point is most important for search engines).
In addition to these requirements, we must not forget that the text should be competent in all respects, a straightforward and accessible language for a specific target audience. Must also consider another important factor - the textual material on the site should always be relevant, so they must be regularly updated.
Promotion of the site would yield positive results only if the pages from the site were prepared by high-quality texts, optimized for key requests.
The presence of a sufficient number of unique textual material (content) on your site is one of the most important conditions for the ranking of resource major search engines. In this particular case, under the content must be understood is the text component - articles, news, commentary visitors posts on the forum. Just only a unique and fresh content requires any resource because he is so well indexed by all search engines.
Algorithms of search engines tend to give users the highest quality search results, therefore, duplicate articles are not shown in the results of the main issue. It's not the fact that the grant will be the original and primary source text. To date, search engines are not able to determine the authorship of articles, so just give a link to the most authoritative web - a resource.
To compete successfully with duplicates of your texts and articles to detect plagiarism - is a service Copyscape. The mechanism of the Copyscape service is based on the indexed pages in Google sites. But the free version of the service opportunities are very limited. There is also a Russian development of this kind - the service "antiplagiat. For the most part this service "antiplagiat is designed for teachers to identify plagiarism in papers and coursework students and pupils.
Let's just say that finding a duplicate of a single text or article is not so difficult. Enough to search for keywords or phrases. The difficulty is in the most automated verification process large amounts of text (content). This may be true for those resources - both large news portals.