Constructing An Effective Job Advertisement

Here are some elements that you must include when writing your job vacancy ad.

Stand Out
If you are placing an ad for your business, chances are you are familiar with the industry and types of people who work in that industry. Use your experience and industry knowledge to make your ad more appealing than the others on offer. Think about the reasons that working for you would be better than working for your competitor. Do you have something special that you can offer? Are you close to a train station, can you offer child minding or perhaps there are some great opportunities for advancement at your business. Utilise the reasons your business is great and special to create the perfect hook for your ad. A great hook will attract the best applicants and make your job offer stand out from the rest.

Job Summary
As crazy as it sounds, dont use the job summary to summarise the job. To keep your prospective employees reading your ad, use your summary to point out how your job vacancy can benefit them. Perhaps the role can offer a great entry point to a popular industry. Perhaps your role can offer an excellent work-life balance, or perhaps your role will provide excellent opportunities for advancement.

Keep the language simple and concise, you dont want their eyes to wander. This is a particular challenge with online ad sites. Use this opportunity to entice the reader to keep on reading. You need to sell the role to them, before they need to sell themselves to you.

Basics
Keep the criteria clear and simple. Be specific where possible so that everyone knows where they stand and what you expect. If you are flexible on certain points, then say so. Create a list of desirables, after your list of must-haves. Be descriptive about the skills the role requires and the personality the role would need. Include specific educational criteria, essential and desired experience, location and salary where possible.

Provide as much information about the company and the role. Dont forget to include the reasons why your business makes a great place to work. Include every positive aspect of your business. Describe the working culture and environment. The more the reader can find out, the more likely they will know if they are actually suitable for the role and the better your chances at attracting the right sort of candidate.

In order of importance, when creating an effective job advertisement, you must communicate the Opportunity, the Potential for reward and advancement and the Information about the role. Offer clear and simple application instructions and make sure you have allocated someone to receive and process the applications.