The iconic boot manufacturer Dr Martens celebrates the 50th anniversary of their introduction to Britain this year, marking a milestone for a brand that has infiltrated every area of pop culture for the last half a century. From mods and rockers, Goths and skinheads, all kinds of groups have adopted the Dr Marten as their trademark look.
There's no doubt that the company have had a profound effect on British culture and their anniversary will be celebrated by many who have fond memories of a popular brand.
Brands such as Dr Martens will always make the headlines with their anniversaries, but there are many companies who will celebrate significant milestones every year. In especially tough economic times these anniversaries deserve to be celebrated more than ever before, and by creating an event and establishing a trustworthy brand image they can be marketing gold.
Whether you are the size of Dr Martens or a small business, hitting a significant milestone is an important event and it can be a great opportunity to undertake a promotional campaign and get some free PR.
Press releases can be distributed highlighting your anniversary and promotional products can be produced to commemorate the event, making a real feature out of the occasion. Achieving a significant anniversary acts as a stamp of authority for your brand, showing that you aren't just a company who have been around for a few months and can't be trusted. By celebrating your anniversary you are showing the world that you are a brand that is based on a strong history, giving you a reputation of trust.
This is an extremely effective way of promoting a brand and by using promotional products you can get this message across to a wide audience. Whether you are giving out promotional products to staff or awarding them to customers, promotional items will get across a strong message of trust and authority.
Company anniversaries are a unique opportunity for effective publicity and the effects on brand reputation can be huge. Use
promotional products as part of a publicity campaign to spread the word about your anniversary.
