Companies Using Twitter, Facebook And Youtube

More and more people order products and services via the Internet. In UK, EU and US during 2010 the average person will spend up to 12.5% of their financial budget on the Internet. In only four years time, this is expected to double. These are figures of vital importance for anyone involved in marketing.

Social Media Marketing operates in cooperation with the online community or social network. The commercial aspects are online marketing, sales, public relation, article releases, blogs, public relations etc. The tools are Twitter, Facebook, YouTube, Linkedln, Tumbler, FriendFeet, Skype, Google Friend Connect and several others.

Without creating a thrill it does not work. Free products, events, videos, tweets, blogs, must attract attention, thereby becoming viral. The message does not have to be about a product, but humour and great messages with only the company tagline or logo for identification is much more successful.

Twitter, Facebook, YouTube are now regarded as the most important commercially sites for Internet marketing on the level with PayPerClick on Google Adwords, Yahoo marketing and Microsoft advertising. However, Twitter, Facebook and YouTube are about communication and any leads generated must come second. Forget that and you are stone dead in the water. Remember the under twenty-something audience does not use email much, but communicate via Social Sites. The average age for Social Media user is still between 24 and 44 years old.

More and more retailers realizes that it is not enough to have a retail shop or a string of them, with a sparkling web site and be active on mobile phones, but one need to be presented in the right commercial way on the most important Social Sites for achieving the necessary number of serious inquiries to the website, so the business is being pushed forward day by day.

Up to 18 months ago most websites were driven 100% by creating leads via PayPerClick, and from various e-campaigns. Now it's changing fast and Social Media is the place where large 'followings / friends' in thousands can be built up within a few months.

One has to be able to interact in the new way with customers - one to one - or by word of mouth - to drive motivated traffic to the website - and be able to stop on the spot damaging complaints or disputes with customers; as it nowadays can spread via social sites like a wild-fire. Not good enough to close ones eyes, or not be aware of the damaging text, as in the worst circumstances, can have gained an unstoppable momentum.

Customer's finale choice of product is based on getting the information fast to make it possible for on the spot decisions. With mobile search, where people are not at work or at home, it is more important than ever that the company is ready with the exact information. Think about the potential client hanging on to a strap in a crowded tube on the Northern Line in London. That person will not want to be directed from one place to another, clicking here and there. One gets only one chance for success, which means the seller must know exactly the keywords the potential clients probably are using to get to the info wanted.

With large decisions before placing an order, it is comforting for your potential client to know other people's experiences. Another reason for the explosion of Social Media marketing.

Being presented in several market places makes it important, not to work with a 'long tail'. Doubling the number of products does not mean one is doubling the turnover or profit, as most of the added product will not sell as strongly as the established range, often have a lower margin and due to being bought in smaller quantities, can have delivery problems built in.

Not being presented on Social Sites can look like one is not taking marketing on the Internet seriously - and that one is operating in the way of yesterday

The fastest growing section entering the Social Media Sites comes at the moment from the Solo-Preneur, followed by the retail section, smaller companies and start-ups. There is no marketing cost when using Social Media Marketing, which is a strong motivator, - but an investment in 2 x 15 minutes daily is absolutely needed to create success.

Most large companies uses Social Media Marketing on a daily basis. However, the person starting out today on the Social Sites can six month later have a following of ten thousands. These are figures one cannot achieve in any other way. Done with skill it can rocket traffic to any web site.

The massive marketing possibilities emerging from Social Marketing, has made it necessary to learn about this new marketing tool and to be aware of how to operate it commercially.

There can be damaging long-term effect of launching wrongly on the Social Network, as any self-appraisal is definitely out.

One has to learn to administer the time working on Social Media by promoting the right person inside the company or even better outside the company, to be in charge. This might not be obvious, but an interest and ability in communicating with people, might be the most important asset to have. Like any successful relationship, it has to be a two-way street.

It is clear that there are lots to be aware of for the company wanting to be presented on Social Sites, but nothing is complicated or difficult and can be done without a single technical person.

If one wants to avoid experimenting, making grave mistakes and time waste - one should not do this alone - and there are many Internet marketing consultancies eager to help - and some serious Social Media Marketing Tutorial available.