Communicating Through The Sales Process In Opt In Marketing

Psychology teaches us about how people interact with your sales page and therefore your opt in list. Web sales in opt in marketing, are based on how we present ourselves and build trust, and more importantly how the customer reacts to what we are showing them. If they view you well and you seek to solve their problems through your offerings, they will respond well!

These following five things are all things that occur under the page design. Things the customer is not even aware of on a conscious level, but they are really more important than what images you choose, how big to make your font, whether to make your headlines red or yellow, or any one of the hundred other choices that go into making a squeeze page for your opt in form.

In any opt-in email marketing campaign, listbuilding effort, and sales page sequence, keep these five things in mind.

* Be aware of your web path: This is the path that leads your customer from one page to the next in the order that leads them ideally to the sale. Web marketing psychology states that if your sales path is too linear, you will scare potential customers off with this tactic.

Instead, you need to give them options. Do not just give them the option of clicking on A which leads them to B which leads them to the sales page, instead let the customer choose between A or B. Then have that lead them to C.

There you can give them the option of either D or E, which then will lead to your sales page. Sometimes what's great is to have the regular offer, a very compelling offer (eg: 2 for 1 on the same page etc), and a decoy offer- which is unattractive comparitively. This will cause them to choose what you're directing them to, while giving them the feeling of choice.

This way they will feel as they have made all the decisions and arrived at the sales page because they wanted to, not because you pushed them into it.

* Get smarter with every click: This is aimed again at the customer. With every step they take towards your squeeze page, you should be giving them a little more information, but not too much. You want them to have just enough information that they want to click on the next page until finally the only way to learn the true solution to the problem is to sign up for your opt in form.

* Do not ramble or waste their time: You should always keep your content clear and useful within the niche you have chosen. If you ramble off too much to the side, you might bore the customer or worse yet make them think about something else they want to look at. Remember, attention spans today are short. You should liven things up where possible, with nice graphics, video and audio.

* Stay focused: Stay focused on your niche. Not just during your communications through your opt in list but all throughout your sales path. Make sure they all are related to your niche in a very direct way.

* Sincerity always wins: This is a very important one for me. I believe that honest marketing with an aim to help others, is what makes sales. If you make a promise in your communications or on your pages, deliver on what you promise, and overdeliver where possible. For example if you say a free gift is on offer, make it straightforward to receive it.

At the end of the day, it is all about communication and building trust to create a buying environment. If you follow the path before you, the customers will be yours. Just be sure you provide them with honest, focused and clear content. Lead them down an intelligent path of persuasion with a view to help, and you will find that nothing can stand in your way!