The advent of
SEO has proven to be the Highway to Heavens for Search Engine Optimization but there are a few ditches that apparently take toll on the ones heading too fast to take a keen look around on their way.
Lets have a look at some areas to be taken into consideration while taking aid of SEO tools for Search Engine Optimization glory.
Appropriate Keyword Selection
You should be absolutely careful and intuitive when going for keyword selection under SEO domain. If you are building a website for local basketball team, you should not be eyeing the word game or sport for keywords. As these turn out to be too general of a term and they must have been used by old, well established and well optimized websites priorly, minimizing your chances of showing prominent in search results.
Duplication of Meta Tags
This is a mistake common amongst
SEO newbies. Meaningful and unique meta tags should be devised describing each page separately. A good SEO tip would be to use complete sentences for meta description as if you were explaining it to a lay man. Keywords, page titles and meta description should be varying for each page or else search engines take them as duplicate content sinking you down in their search results.
Title Tagging
An important SEO practice mostly ignored is that each of your website pages should be titled with a meaningful and relevant tag giving as true depiction of actual page content as possible. Avoid using titles exceeding 60 characters as most search engines ignore symbols after 60th character.
Tagging Images
Web designers often feel too reluctant to take the pain of tagging images on their website. Well, it is definitely a big NO in SEO practices, as search engines cannot scan the images. The only way for them to get informed about an image is through its file name, title tag and alt tag.
Missing Content Hierarchy
Only a seasoned
SEO specialist is able to justify the importance of well-structured website, commonly underestimated by most of the web designers. Well organized and structured content is ranked highly by the search engines. Heading tags (h1, h2, h3) should be used to organize text on page. This shall improve the readability of the website multiple folds, truly fulfilling the purpose of SEO.
Creating entirely Flash Websites
Although websites created in Flash are more catching and attractive to human eye but not to search engines unfortunately since they are unable to crawl through them, missing their indexing, yielding low SEO productivity. Therefore creating an HTML alternative for your flash content should be one of your preferences.
Offering Unrelated Links
Now days no experienced SEO specialist would advise you to put up unrelated and paid links on your site as search engines now discourage such practices. Only exchange links with the websites related to your topic or website for a high SERP ranking. You have to mentioned your links clearly on your sites.
