Coca-cola Will Invest An Additional $ 4 Billion In China

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Coca-Cola Company has announced that in the three years from 2012 to 2014, the company and its bottling partners will further invest $ 4 billion in the Chinese market. The industry believes that this will have a great impact on our country's non-carbon drink industry.

The analysts said that recently that China is the Coca-Cola's fastest growing market and also the most important one in the world. Although the cost of raw materials has increased, but by improving the sales mix and raising the price of beverage, the profits in the mainland increased 12 percent per case. The net profit of beverage business in the mainland in the first six months increased significantly 159% year on year.

Since Coca-Cola returned to the Chinese market in 1979, Coca-Cola's investment in the Chinese market totaled $ 1.6 billion. It worked closely with the COFCO, Kerry Group and Swire Group. It has established dozens of bottling companies and factories in the country. In the last three years, Coca-Cola's total investment has totaled more than $ 3 billion. The new investment of $ 4 billion announced recently once again shows Coca-Cola's attention to the Chinese market.

The latest report shows that Coca-Cola's turnover in 2010 was $ 100 billion. The vision is to achieve the turnover doubled to $ 200 billion. However, it is a very different situation in China. There is a global evaporation of a large number of assets, especially in Europe, the United States and other parts of the world. But in China and some Asian countries, Latin America and Africa, the Pan-Eurasian region it has maintained a growth.

The analysts say that China's performance in the second quarter is remarkable. It has an increase of up to 21%, Coca-Cola brand were given a 24% growth. China's 42th Coca-Cola bottling plant will open in the November. I am convinced that China will become the largest market for Coca-Cola.

According to reports, Coca-Cola will invest $ 4 billion for the new bottling plants, expansion of existing facilities and support of new cold drinks distribution, marketing and research and development.

The new project may continue to strengthen in the end sales and continue to consolidate its carbon drink. While non-carbonated drinks also will be improved. The analysts say that iIf Coca-Cola itself would like to become bigger and stronger in China, the 4 billion investments in China in the next few year will have great impact on non-carbon drink.


About the Author:
I am Amanda Xia from chinaqualitycrafts.com. http://www.chinaqualitycrafts.com contains a great deal of information about collectibles coca cola , soft drink bottles , coca cola store, and more.



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