Coca-cola Sign Language Tracks American Culture

Coca-cola Sign Language Tracks American Culture

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The Coca-Cola Company has made a worldwide name for itself, in no small part due to the help of colorful, decorative signs advertising the bubbly beverage throughout the company's history. Coke signage has included various types including wooden, tin, and the highly coveted enameled (porcelain Coca-Cola signs).

Tin was cheap and plentiful and many signs were tin ones. As a Coca-cola collectible, tin signs are popular and affordable. Replica signs are a very thrifty choice for anyone on even a tight budget who likes the look without the price of the real thing.

While painted tin was reasonably durable, enameled signs held their color better and were sturdier than simple tin ones and a porcelain or enamel Coca-Cola sign is a prize. These often look just about as good as they did when brand new, while tin will show more weathering on average.

Wooden signs were also in use, and the older these are, the more collectible and expensive the pricing. Wood simply does not hold up as well as metal and a wooden Coca-cola is not as likely to survive and even less likely to be in excellent condition. A fortunate find is a sign that was put away in a barn or attic or storeroom and protected from light and the elements.

As to the mural type of Coke signs painted on walls, these generally are not of typical collector interest. The sheer size of some of many Coke signs make them difficult to transport and display. Hence, some smaller Coca-Cola button signs bring more than their larger counterparts.

One of the interesting factors in these signs is the variety of shapes and designs. In the mid 20th Century, one of the most common and familiar was a round "button" sign about 16" in diameter with a large "Coca-Cola" script and "Drink" just above the logo and "In Bottles" below it. As common as they once were, one in good condition today is worth hundreds of dollars. Other signs were rectangular, square, or die-cut into shapes like vending machines, people, and six packs.

Some Coca-Cola signs reflect the times and their styles and events. Coke "went to war" and WWII era Coca-Cola signs reflect the war effort. Since its beginning, Coke advertising has reflected the history and culture around it.

About the Author:
Soda-Pop-Collectibles.com features Coca-Cola signs and other Coke memorabilia, as well as vintage collectibles from Pepsi, Mountain Dew, 7UP, and many other soft drink makers.



Article Originally Published On: http://www.articlesnatch.com


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