Cobra The Group: On Its Foot To Help Others...

As a leading direct marketing company, The Cobra Group is renowned for helping a number of charitable causes. The companys expertise in face-to-face marketing techniques has been focussing on the charity division Support Direct Ltd. The Company, which has completed 20 successful years in the business, has been assisting well known voluntary humanitarian organisations such as the Red Cross, The National Heart Research Institute of Australia and many more well-known names. Such moves can very well be seen as adding a new colour to direct marketing itself.

A projected 680,000 donors were recruited in the year to the end of March 2009, up 16 per cent on the previous year, the highest since the PFRA started collating figures on face-to-face sign-ups in 2003/04 (exact figures still to be confirmed).
The direct marketing technique has become a proven strategy to increase the funds for supporting many charities around the world. One of the latest ventures by Support Direct is assisting the people of Sierra Leone in rehabilitation, launching a programme called Cobra Supports. The 'Sierra Leone Red Cross Society has been supporting its community based health programmes since 2000, and has accorded a warm welcome to such initiatives.
Cobra Supports and the Sierra Leone Red Cross Society worked together to provide community based health care to vulnerable communities in Sierra Leone, which includes:
Providing clean water
Helping people receive information and help on how to treat themselves when ill, as well as preventative measures to avoid illnesses. They are even preparing preventions for Swine Flu.
Bed-nets to prevent bites and diseases leading to malaria
Mother & Baby care

Cobra Supports continues to help improve the health care system and at-home remedies to people who are lacking basic facilities in life that is often taken for granted in more developed countries.

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