It's just five years since The
Cobra Group made its entry into the
Netherlands, aspiring to make the most out of the Dutch market. Cobra, which began in the late 1980's in Sydney and then went over to the UK and then gradually spread all over Asia, Europe and Australia, had an unbeatable kind of record in direct
sales and marketing and it's this that helped the company get a firm footing in the Netherlands. In Netherlands too, the company began with sectors like consumer
products industry and
charities and then slowly expanded to other sectors too, including
telecommunications,
finance,
insurance, energy etc. And very recently
entertainment and
sports too has been included to this list.
With brilliant strategies and a group of dedicated sales and marketing professionals as its prime assets, the company moved on to conquer unforeseen heights in the
direct marketing sector in the Netherlands and within no time proved to be the undisputed leader too. Creating trends and rewriting the history of direct marketing itself,
Cobra Group Netherlands , made use of all kinds of face-to-face marketing techniques - doorstep marketing, B2B marketing, event
marketing etc, delivering the best of results. Customer acquisition volumes increased enormously for many leading Dutch Companies, most of whom soon became
Cobra clients. The thrust was on taking brands directly to the customers and using the Human Commercial' methodology, forge a direct professional relation with the customer. The knowledge that this kind of a marketing methodology would simply outperform tele-sales, direct mail - and even print, radio and television
advertising made the company bank much on the Human Commercial', which changed the face of marketing itself in the Netherlands. The arrival of Cobra Group also generated for the Dutch populace lots of new sales and marketing job opportunities.
