Coaching: Develop You Own Personal Brand

Your business has a brand and as a service businessperson, you need to develop your own personal brand. Your personal brand describes who you are, whom you serve and why you serve that group. It tells the public what you are made of and why you do what you do.

Personal Brand
Your personal brand is a way to clearly define your nature as a person and businessperson. It is a vehicle to communicate whom you serve so that people can determine if they are a fit for your services. A personal brand expresses why you have chosen to dedicate your life to serving your specific niche market. By having a personal brand you are able to attract your perfect client and tell them what make you uniquely you.

Dare to Be Different
You are unique and have your own quirks, experiences, history, sense of humor and personal style. This makes you different then any other person in your field serving your chosen niche market. It is tempting to make sure that you do not water down whom you are and what makes you unique in order to appeal to everyone. No one appeals to everyone but people are attracted to people who are comfortable with who they are.

What Makes You Uniquely You
There a qualities, that have been unique to you since early in your life. They are the things that other people say you were born to do or you have always done. Many coaches have always been the person that everyone goes to talk about their challenges or problems. Some people are natural nurturers or information resources. We each have qualities that are ours alone. Make a list of the unique qualities you see in yourself.

What do Others See as Unique to You
We seldom see ourselves as others see us so ask other close to you how they would describe you in five phrases. Talk to your close friends and ask them what you do best, what were the occasions where they have seen you the most joyous, what activities you get completely wrapped up in, and what they cannot see you without.

Write Your Personal Brand Statement
Your personal brand statement has three parts: whom you help, what you help them do, and why you do what you do. Write one sentence to describe the answer to each of the questions. The who and what questions are easy to answer but they why question will take some time to answer. Think about why you do what you do carefully and search your heart for the answer. Let yourself think big and describe the big, daring, powerful, and inspired you doing what you love.