Clever Marketing Boost Sales Of High Mileage Oils

Clever Marketing Boost Sales Of High Mileage Oils

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Sometimes clever marketing actually works. Take the marketing push to use High Mileage Oils once your vehicle hits 75,000-miles. Don't ask us how they did it, but the oil companies were able to get this slick advertising to rope in a lot of people.

What's seems odd about this unusual marketing approach is if you listen to what they are saying it's almost like they blame there other oils for why your engine is in such bad shape. It's amazing that your seals need to be reconditioned and all the sludge cleaned out right when your car hits 75,000 miles.

If these High Mileage Oils do such a good job and making your engine seem like new again then why not just make all your oil as good as the High Mileage Oils? If you're using the exact same brand of oil that makes the high mileage oils wouldn't you have to wonder how your engine got so dirty.

And don't be fooled by one oil company offering 300,000 miles engine guarantee. Let's get real for a minute. First, do you really plan on keeping your car that long? Second, under their plan you would have to use their highest priced synthetic oil at $64.95 for each oil change. The guarantee requires you to logon to the internet and record all your oil changes. Do you really want to be bothered with all the extra work just to keep this guarantee if affect.

I don't remember exactly what year it was, but the year after a well known oil company introduced the first High Mileage Oil they won a "Product of the Year" award. Are you kidding me, product of the year. What it should have been was the most clever advertising campaign award. We have tested several of the High Mileage Oils against a very high quality synthetic oil and there was a clear difference in engine cleanliness, fuel mileage and performance. The synthetic oil was the clear winner plus we were able to achieve a 25,000-mile interval using this particular synthetic.

The extra money you pay for High Mileage Oils is exactly what the oil companies want you to do. These cost about fifty extra cents per quart to make, yet they make an extra ten dollars on every oil change. Although higher quality synthetic oils are a better choice, but you feel the high mileage oils have some value then you would be better off using them at your first oil change. If you're tired of having to change your oil all the time then perhaps you should consider some of the longer drain intervals on the market. These oils increase your fuel mileage and you don't have to change your oil for 15,000-25,0000 miles.

About the Author:
Author-Steve Tarini has been testing motor oils for over 14 years with Amsoil Synthetic Lubricants. In every test we ever conducted with high mileage oils there was no noticeable difference when compared against regular petroleum oils. Amsoil Synthetics not only perform better, but offer 25,000 mile drain intervals. Want to learn more about high mileage oils?



Article Originally Published On: http://www.articlesnatch.com


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