Ciba Vision And Purevision Take On Acuvue Contact Lenses In Uk Battle

For Acuvue Contact lenses the UK market represents treasured territory. As new silicone hydrogel technology proves its worth consumers are flocking towards the premium band of the market. These are people who may previously have shunned contacts: sufferers of Astigmatism for example who until recently may not have been able to use such products. However, Acuvue do not have this playing field all to themselves.

In fact there is an army of players out there. Bausch & Lomb, made famous by Ray Band sunglasses, offer the Purevision family of products. Ciba Vision boasts a high success rate with O2 Optix and Coopervision has Biofinity. The lesson is clear: for Acuvue contact lenses UK consumers are a precious commodity - one that is much sought after. The question is: if you're trying to find the best supplier what should you do?

First up you could go on price. We all do, let's be honest. However that's more difficult than it might seem. Prices vary significantly. If you do your shopping you can get good deals online for almost all of these brands. You can certainly beat the level of the high street which can be as much as 20 pounds more expensive.

Therefore we have to look at quality and here too things are difficult. All make similar or identical claims. If Acuvue Contact Lenses and UK customers are to truly become one they have to convince them why their product is better than the others. That means more than just looking at the marketing text on the package or on the websites. You have to look between the lines and see how the individual products perform.

For example, the Purevision lens receives a huge amount of attention online. Its manufacturers devote huge resources into proving its value. It will, according to marketing, offer superb levels of comfort and wearability, but let's not just take their word for it. Let's take a look at consumer reviews and other factors. Let's get independent opinion.

I'm always a little wary of these as some companies actually place positive reviews on the web. There's nothing to stop them, but if you look at a site that has a large number of reviews, then you should at least get a good overview.

So as we see the strategy for Acuvue Contact lenses in UK and beyond unfold what conclusion can we the consumers draw? That's difficult to say unless you get first hand experience. Seeing for yourself is the only sure way to know.