Choosing The Right Banner Stands At Trade Shows

Finding the right banner stand is the one of the most effective ways to bring visitors to your booth at a trade show. Banners have many advantages, and bring bright colors, lights, attractive graphics, and even movement to your display stand. Many styles can be easily folded and transported in a canvas bag.

Styles range from simple banners that fold up to designs that roll up in the base container and are pulled up to extend. Some banners are made like fabric balloons, filled with air and moving back and forth at your show. There are 3 dimensional banners, and even wearable styles that can be worn around the trade show on the backs of employees who distribute company literature and direct visitors to your booth.

The way to find the right banner depends a lot on your marketing budget and how you intend to use the banner stand. Economy styles can cost less than $100, and are ideal for small and medium sized businesses to use. Since the determining factor of which banner stand to buy often depends on the price, banner stands are sold as sets of 2 or 3 units, and also as individual units. Even in sets, they are one of the least expensive display items for trade shows, so they are usually a wise choice for small and medium businesses.

Companies that buy banners in sets of 2 or 3 units have the option to group the banners together, creating a graphic wall that makes an impressive look and can help draw visitors to their display booths. At a cost of around $150 to $300, banner stands are perfect for companies who enter one or two trade shows a year.

Retractable or pull up styles: for a convenient option, some economy styles are available in retractable designs that store the banner inside the tube section of the stand. This protects the banner graphic, keeping it clean and undamaged, and still takes up very little space, so that the banner stands are convenient to store from year to year. Other banners feature easy to change banner graphics that simply slip onto the stand like a pillow case or are attached with a hook at the top and bottom.

This easy-change feature saves money when a new product needs to be advertised at the next show because a newly made banner can be used on the same stand over and over again. For such a small investment, they provide a lot of style and a professional way to get advertising for your company and product at the trade show.

Banners are available made from vinyl or fabric, and both methods have their pros and cons. Fabric styles cost more and are considered to be an upgrade from vinyl, but vinyl is shiny and tends to be easier to see in a crowded convention center than fabric. The downside to vinyl is that the lines where it was folded can stay in the vinyl and once it is creased, the crease lines are difficult to remove.

It is really a matter of personal preference when choosing vinyl or fabric for your banner stand. Some people simply prefer one type over the other, and so they order the material that they like best. Others choose based on price, and usually select vinyl banners for this reason.

The bottom line is that banner stands are a low budget, cost effective display tool, with a variety of options. Using banner stands can be a great way for small businesses to put together an effective graphic display with a very low entry level investment.