Choosing Color Schemes For Your Promo Products

Choosing Color Schemes For Your Promo Products

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When choosing color schemes for your promotional products, it is important to consider the various effects that colors have on peoples mental state. At a subconscious level, different colors make individuals feel a certain way. Depending on the gender and age of the person, a color can have them feel certain emotions without even recognizing the color as a stimulus. The strong effect of colors on a persons mindset demonstrates the need to strategically apply colors to promotional products. This requires knowing your audience as well as knowing how your audience reacts to certain colors.

Different colors can be based off of four main categories for males and females: visibility, memorability, preference, and associations. For both males and females, the color blue has low visibility and memorability. Males greatly prefer blue and associate the color with reliability, intelligence, and security. Females prefer blue less than females and make depressing and business like associations with the color. Pink has low visibility and memorability for both males and females. However, females prefer the color pink more than males. Females associate pink with therapeutic and feminine feelings, while males associate the color with feelings of calmness relaxation and femininity. Black has low visibility for both genders as well as low memorability and high preference. Black evokes feelings of money for males and feelings of sensuousness for females. The color white has high visibility, low memorability, and low preference of both genders. The color also evokes emotions of purity and cleanliness for both males and females.

The color red has high visibility, high memorability, and is a strong preference of both genders. For men, red evokes emotions of danger and excitement. For females, the color produces feelings of warmth and intimacy. For males and females, the color yellow is highly noticeable and greatly memorable. The color is also of low preference of both genders and is associated with thoughts of the sun and outdoors. The color brown is not greatly noticeable or memorable to both genders. Both genders also have a high preference for brown as it has rich earthy undertones. Green produces thoughts of money and leisure for both men and women, while having low visibility, low memorability, and being a lower preference. For the color orange, both men and women are highly aware of the color as well as tend to remember the color well. Both genders have a low preference for the color and experience healthful and warm feelings from orange. The color gray has low visibility and memorability for both genders. However , the color is a preference of men and women as well as evoking the emotion of security.

Knowing the influences that different colors have on your audience can allow you to strategically choose colors for your promotional products. These will allow your products to more effectively reach your audience without any extra money or time.

About the Author:
Miley Flemming has been teaching businesses about the uses of promotional products for many years. She knows that that using promotional giveaways is the best way to get people talking about your company.



Article Originally Published On: http://www.articlesnatch.com


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