Choosing A New Company Name

When forming a limited company the name of the company can be an important decision. Some people may choose the first name that they think of and others may select a ready made company for speed or because they like a particular name. However, many businesses may prefer to select a company name that either clearly distinguishes itself from its competitors or contains something unique or personal. Company names can be chosen for different reasons.

One of the most common ways of selecting a company name is to use something personal. A quick glance through your local newspaper should introduce you to many personalised business names. Robertson Consulting Limited, T Jones & Son Limited, Baker & Stone Limited are some fictional examples of what may be found. This may instantly make a company recognisable locally, it can be deemed as more personal by its customers, and often works well within geographical areas. However, it does little to tell new customers what your company does.

A popular choice for a small business is to choose a name that is descriptive'. This helps prospective clients to identify what your company does. Examples of this may be to call your business The IT Company Limited, City Glass Limited or The Recruitment Agency Limited. Whilst this does serve to reinforce your primary business it offers little differentiation and may easily be adapted by competitors.

A less personal option is to use a company name that is associative'. This type of company name helps to create an image or connection to your business activity. It is less direct than using a descriptive name but helps to position your company's name within the market through peoples understanding of what words mean. For example a flick through the Yellow Pages will offer plenty of examples of this. A hairdresser called Classic Cuts or a printer called Quickprint Limited are examples of what may be found. These names offer some differentiation but may not ultimately set your company aside from its competitors.

An alternative is to choose a company name that is freestanding'. These names are completely abstract and not related to the companies business activities. A fictional example may be to call your catering company Zavis Limited. There are many popular brand names that illustrate this point. Consider, Nikon, Adidas, or Nestle, these names are instantly recognisable to most people and conjure up a particular product or business. This is a good way of setting your company aside from the competition but it is important to consider the market that you operate in. Will your prospective clients know what your business is offering?

Choosing a company name may be a simple process, but it is not uncommon for people to deliberate over names for quite some time. Whilst company names can, and often are, changed during the life of the company most people like to choose a name that they like from the outset. Therefore consider your market, how much you want to differentiate from your competitors and what your company name should say about your organisation. Once the decision is made the important business of developing a good reputation for your business name begins.

About the Author:
Mike Harris has worked within the company formation and business advice industry for many years. Simple Formations is part of the SFS Group of Companies providing Company Formation the same day with your own company name. Company Formation Agent

Article Originally Published On: http://www.articlesnatch.com

Tags: Company

, formation

, registration

, business

, name

, starting

, new

, incorporation

, limited

, names

, choosing

Related....

Videos...

Recent Business Articles

Kannada "�" The Classical Language Of The World By: jakson1952 | May 27th 2012 - Kannada has been conferred the official status of a Classical Language on the Kannada Rajyotsava day of 2008 (the formation day of the Karnataka state) i.e., the first day of November 2008, by the Ministry of Culture, India.

Choosing Perfect Party Venues In Surrey By: Michael Furret | May 27th 2012 - Of the several party venues in Surrey, choose the one that suits the theme of your party. For birthday parties, hen and stag parties, cocktails, and other similar events, bars and pubs and restaurants are perfect.

Epad Tablet Computer For Sale By: Andrew Anderson | May 27th 2012 - You may want to own an ePad Tablet Computer if you are among persons who desire to be entertained and productive on the go with thousands of applications just at your fingertips. This Android family member has many versatile uses that rivals would envy. You can use the device to play movi ...

epad android 2.1

superpad flytouch

Fabric Structure By: Jason john | May 27th 2012 - Fabric structures are those fibers which provide users with different varieties of aesthetic free form building designs. They are specifically and carefully designed so that the resulting structure is flame retardant, weather resistant and natural force requirements.

Award Winning Kannada Authors By: jakson1952 | May 27th 2012 - Jnanpith (The seat of knowledge) is the highest literary award in India. And Kannada has won eight Jnanpith Awards so far, the recent one (2010) being conferred to Sri Chandrasekhar Kambara for his contributions to Kannada literature.

How To Use Express Wood Blinds In The Home By: Vikram Kumar | May 27th 2012 - If you want to cover up your windows then you have many choices in how to do so. One of them is with wood blinds.

Wood Blinds

Express Wood Blinds

Wood Blinds Faux Real By: Vikram Kumar | May 27th 2012 - If its time to redecorate your home and youve decided to start with the living room, the first thing that probably comes to your attention is your window blinds.

Faux Wood Blinds

Deluxe Wood Blinds

Honeycomb Cell Window Designs From The Beehive By: Vikram Kumar | May 27th 2012 - Our friends the bees not only produce honey for our enjoyment but have given us a great design element in the bee-inspired Honeycomb Cell.

Honeycombcellular

Window Blinds

It Takes More Than Exclusive Lines By: Ted Hurlbut | May 26th 2012 - In a Reuter's piece that appeared earlier this week, J.C. Penney CEO Myron Ullman said, "Department stores must keep ramping up exclusive lines of clothing and accessories if they are to win market share from rivals and thrive in the still sluggish U.S. consumer spending environment."