Choosing A Method For Printing The Website Layout

Refer to your notes about the sites identity and consider what colors are or are not compatible with that identity. With many businesses, the nature of the work tends to evoke consistent mental images from which an appropriate color palette can be created. For instance, if you are creating a site for a health spa and yoga retreat, you might stay away from reds which evoke feelings of love, heat, and excitement) and opt instead for calmer, earthier colors like brown

Natural beige calming light blue truthful and green harmonious. Also, refer to market research from chapter 2 to note any industry standards. When used effectively, colors can help sell a product and engender brand loyalty among consumers. But when used inefficiently color can distract from a product or service message and work against the goals of the site. Some industries even seem to have publicly accepted color schemes that, if veered away from, might adversely affect business. Financial institutions, for example seem to favor navy blue, red, and burgundy as their colors of choice, so the idea to use pink or purple as the primary color for a banks web site might not be such a good idea.

Using the target audience data, note any cultures preferences or considerations that the site should reflect. Colors represent specific meaning in different cultures across the globe. For instance, black is the color of mourning in the U.S., but in other cultures, mourning is represented by blue Iran red south Africa white Japan and china and yellow Burma therefore if your client is based in the U.S. but sells products or services worldwide, he or she might do well to use neutral or industry-standard colors on the web site rather then select a color palette that might accidentally somehow offend international visitors. If you know your target audiences demographics, use that data to assist you with color selection, too. The target viewers age, sex education, and income can provide quick cues for selecting color.


For example, younger audiences tend to like brighter colors, whereas mature audiences are more drawn to pastels and more muted palettes. Likewise, men tend to be drawn to cool colors like blues, purples, and greens, and women to warmer colors such as orange, pink and red. If the target audience belongs to some kind of social subgroup. Like

Motorcycle riders, organic gardeners, ham radio operators, or scrap booking enthusiasts, you can more easily tailor the color palette to those particular preferences. What colors might you pick if your client is a person who wants a web site to market a scrapbocking service? Despite all these limitations, however, you can still have a little pizzazz in your text the different elements of the content headings bylines footers can be made larger smaller bolder or italicized and you can display them in different colors among other things all through the magic of CSS. When setting up your pages in HTML and CSS, youll have the option of creating font sets whereby text on any web page on your clients site will be rendered in a browser window based on the font availability of the computer system viewing the page.