Choose Your Urls, Titles And Descriptions Wisely

Choose Your Urls, Titles And Descriptions Wisely

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When using web 2.0 sites like Squidoo, Hubpages, etc. it's usually possible to choose the URL (or at least part of it). For example with Squidoo, you get to choose the part that appears after squidoo.com/.

This should be a no brainer, but make sure the major keyword you are targeting is in the URL. It usually doesn't matter if someone else has beaten you to the punch and registered that URL already. Just add a dash and a number or another word to it.

It's likely you will still rank well for it. Likewise, when choosing the username for the web 2.0 site, use the keyword or a derivative of it.

Why are you doing this?

Google will likely find your webpage more relevant if it has the keyword in the URL for starters. You only need to look at the search engine results to see this.

When you do a search for a term what does Google do? It highlights those parts of the entry (title, description, and URL) that have the keywords the user typed in them.

Thank you Google for bolding my entry a number of times. This is likely to attract the attention of the visitor who hopefully then clicks the link.

Time and time again I've seen competitors miss this obvious point and lose out as a result. They might have a killer site that doesn't rank well purely for this one reason.

Google's formula for determining ranking is well hidden. However, it's pretty obvious to me that having your major keywords in the URL will help.

Remember beating out the opposition doesn't mean you have to be 100% or 50% or even 10% better than them. Literally being 1% better is all you need. Make sure you take advantage of every little thing you can to creep ahead. Those little things can be the difference between you making money or not.

You also want to use a keyword in the username as well as the URL.

Often the username itself will be linked much like a tag to the website. This gives you another link to rank well for.

The same goes for titles and descriptions! Make sure your major keyword is in there.

The title is what the user sees at the top of the browser. If you view the HTML source of a page it's the text between the

and
tags.
Search engines tend to look at this to determine what your page is about (this and other aspects of your page). Therefore, it's important to have a good combination of keywords and human readability.

Often it can be enough to just be the keyword though. For example, during the mind movies promotion our major keyword was mind movies review. Many (but not all) of our pages had this as the title since this killed two birds with the one stone. It was good for search engine optimization and made sense to a human reading it as well.

If you're promoting another keyword that isn't as human readable, add some extra words so it makes sense.

For example, if your keyword you are promoting is Apple iPhone Service you may want to make it something like The Best Apple iPhone Service south of the Bronx (I'm in Australia, and while I have visited New York before, have no idea what's south of the Bronx).

Try and put the keyword as far to the left (start) of the title as you can. However, you also need to make sure it all makes sense. No keyword stuffing please (unless you're happy letting other people promoting the same keyword to rank higher, in which case go ahead!).

The description tag in the HTML is also important, but to a large extent for human eyes. This is the text the user reads in the search engine results. It should definitely have the keyword in there. It should also be enticing enough for the user to want to click.

Following this simple advice can generate great traffic and help you achieve great search engine rankings.

If you click that link it's a separate page that looks like this.

This is another page that contains our targeted keyword and a link to our page (and in this case I also linked elsewhere).

Google loves it! People who happen to arrive to this page see the link and click through. And, of course the URL itself has the keyword phrase in it.

Gold!

So make sure you always try and put your major keyword in the URL's you setup. This applies to domains you own as well as web 2.0 sites.

Many of your competitors do NOT do this. Traditionally SEO (Search Engine Optimization) talks about adding keywords to titles, descriptions, and header tags but often overlooks this little tip.

About the Author:
Tim Buchalka has developed a new method for ranking quickly on page one for Google. Visit his blog pinging techniques website to obtain a special free report showing you how you can start doing the same.



Article Originally Published On: http://www.articlesnatch.com


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