Chiropractic Marketing: Is This The Most Effective Way To Get New Patients?

This article discloses a chiropractic marketing method that is one of the most reliable ways to get patients. It costs almost nothing. It can jump start a stagnant practice and has been used to build six-figure practices from scratch. You are about to master the power of the Community Meet and Greet.

Is this the most effective way to get new patients? I am talking about the community meet and greet.

How does this chiropractor marketing method work?

Here is the strategy.

First of all, you need a practice newsletter.

All professionals should look for a way to maintain communication with their patient base. Mailing a periodic newsletter is my favorite strategy. No, don't bother sending the full color ones that can be self-mailed. It's obvious to everyone you didn't write it. I'm talking about a relationship-building newsletter.

You will make about 30 copies of your most recent newsletter.

You then select a geographic area within 3 miles of your practice from which to farm for patients.

Pick out a day of the week when most residents will be home. This would be on Sunday in most parts of the country. You will take your newsletters along with a stack of Gift Certficates offering a free appointment / exam / some type of enticing introductory offer, making it easy to come in and see you.

You will go out door to door to introduce yourself to the people in this targeted community.

Your goal is to give out one newsletter per household. You will ask them one simple question:

"My name is Dr. Blank and I own the XYZ chiropractic clinic around the corner. I am looking for ways to increase my exposure in this neighborhood. I would like your advice on what you think would be a great way for me to get my name out there?"

You ask this question to get the recipient involved. In answering your question, you are engaging them and they often sell themselves on becoming your patient. If there is one thing we know, it is that involvement inches them closer to doing business with you.

That's it! Every person reading this can do this without fear. Yes, you have to actually knock on the door. Yes, you have to speak to someone. Whoever answers the door is who you will speak with.

Not everyone will be home. As a doctor you'll find that 1/3rd of the people you meet will talk your ear off. 'Oh, you're a doctor? You know my (fill in complaint) has been bothering me lately!'

After discussing their problem with you, many will ask you "How hard is it to get in and see you?" At which point you can give them the Gift Certificate or book them in on the spot.

It's as simple as introducing yourself, giving them a newsletter, and asking them this engaging question.

What kind of results you can expect?

Our clients tell us they average 3 scheduled appointments for every hour they do this.

This proves very cost effective since their cost to acquire each patient is virtually zero.

If you're a motivated doctor who's looking for a big increase in appointments, there's no reason why you couldn't be generating 30 or more patient appointments every month if you were to do this on Sundays for a few hours.

A couple from California produced 400 patient appointments in just 3 months using this strategy. And I know another doctor that generated over 100 patients in a 60 day period.

The results can be fantastic!

Try to break out of your comfort zone, drag your spouse with you, and go out into an affluent neighborhood sometime this month and hand out practice newsletters face to face. One of the most successful people I've ever met once said to me, 'Try to break out of your comfort zone at least once a month; you'll find all your breakthrough's in life will come as a result of breaking through preconceived ideas that have been boxing you in.'

That's pretty good advice.