China's Export Of Office Stationery Is Undergoing A Reshuffle Period

After the financial crisis, China's exports rebounded. In 2010, the annual export growth rate was 31.3%. It is undeniable that China's export of office stationery is undergoing a reshuffle period.

The customs statistics show that from January to April of 2011, Chinese exports of stationery products totaled $ 6.42 billion, an increase of 24.5%. This result is reasonable. The substantial increase in exports is mainly due to that in the environment of the rising raw material prices and rising labor costs, foreign trade enterprises have increased the export price of domestic stationery. So the export stationery products have a significant increase in price year on year, resulting in substantial increase in export value.

"Although the cost surge, it is not a small problem to increase the export price." The analysts said so. This year in the 109th Canton Fair, the offer of stationery manufacturers generally rose 15% to 20%. The price increase of individual products is even higher. However, foreign investors are generally difficult to accept the price increases of 10% to 15%. Some European and American customers have started to reduce the amount of purchases in China. For some low-end products, they tend to procure from Southeast Asia areas where the cost is much lower.

The same problem plagued stationery dealers. Compared to the same period of last year, the ordering price of stationery products has been rising since the spring. But this does not mean that the retail prices will rise in step. Insiders said that considering the market acceptance, the retail price can rise about 10%.

The analysts of the industry pointed out that in the era of high-cost production. The restructuring of the stationery industry is inevitable. After a major reshuffle, the companies will be polarized. Superior resources will accelerate the flow to large enterprises. Orders will be concentrated on large enterprises. Large enterprises will increase market discourse. Seeing from the present situation, large export-oriented stationery enterprises in general reflect the good condition of order in the early 2011. Expansion has been well prepared.

The analysts of the industry pointed out that the stationery industry truly comes into the era of a qualitative change, which is a Denver-to-business opportunities. According to reports, with the growing stationery market share, more manufacturers began to focus on the value-added products. Many companies have taken the form of trademarks registeration and patents to protect their products. I believe that stationery industry will develop better and better in the future.