China Water Purifier Market Faces Challenges And Opportunities

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The next gold sector of appliance industry, the water appliances, begins to get more and more attention from business. After ten years of cultivation, water appliances have been initially approved by domestic consumers. There is a substantial increase of the penetration of the drinking fountains. Water purifiers and other household water treatment equipment evolve gradually into to home appliances market.

The deputy director of Chinese Center for Disease Control and Prevention and the Health and Safety Environment, Baixue Tao, said water treatment equipment market is increasingly evolving to the direction of household appliances. After years of promotion,China's water appliances market has been advancing from the development phase to maturity.

After years of promotion and popularization of the knowledge of drinking water and health, people have gradually have an understanding of the influence of drinking water quality on human health. They put more emphasis on the safety of drinking water, which offers great market potential for water purification products.

Since 2000, China's water purification industry has had a rapid recovery and growth. Water purifier manufacturers grow quickly. National Bureau of Statistics show that the legitimate manufacturers that have obtained the health permits issued by the Ministry of Health documents relating to water purification is about 1,500. And the actual number is increasing with an annual growth rate of 30%.

Data show that in 2009 China's output of water purification reached 27.31 million units, increased by 45.26% compared with 2008. The compound growth rate is 46.29%. But compared with developed countries, China's penetration rate of water purifiers is still very low, only 2%. While in Europe, America, Japan and other developed areas, home ownership rate of the water purifier is over 70%. If 1 / 4 of China's households install water purifiers, then the number of water purification needed is 100 million units. If calculated at 1,000 yuan each, the market of China water purifier will reach 100 billion yuan.

Currently, the developed countries have very high penetration of water purifiers. With the increasing technology and quality breakthrough of domestic water purifiers' manufacturers in the future, the international market demand of water purifiers will be released. China's market capacity of water purifier would be much more than 100 billion.

But because the market regulation and product standards are not in place, the Chinese market of water purifier is mixed and the industrial development is highly irregular.

Analysts of the industry say that there is a substantial increase of the penetration of the water purifiers. Water purifiers and other household water treatment equipment will evolve gradually into to home appliances market. There is a huge development space.


About the Author:
I am Amanda Xia from himfr.com, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about dish washer detergent, camping water purifier, pure coconut water ,and more.



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