Children's Shoes Brand Needs To Be Upgraded In China

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The State General Administration of Quality Supervision, Inspection and Quarantine published a report on children's products industry. The products are related with children's shoes, stroller and toys three categories. Of the sampling of 80 kinds of children's shoes products, 66 kinds of children's shoes meet the standard requirements, a pass rate of 82.5%. To address the low-tech and poor product quality of the children's shoes industry, the government and the community have made great efforts.

In July the first full implementation of the national mandatory standard GB25036-2010 once again rings the wake-up call for the shoes business. Today, in China's shoes market, although the international brand has a favorable position due to the advantages of its mature business model, the domestic children's shoes industry has already begun moving toward the area of brand competition. Although in all respects it is in its infancy, but it is fortunately that all the enterprises are maturing with a positive attitude.

It is reported that the he production rate of China's baby industry after 2000 is as high as 30%. At this stage, China now has 380 million children under the age of 16, accounting for 1 / 4 of China's total population. Each year there are about 27 million newborns. Baby products market in China has market capacity of nearly 38 billion per year.

The analysts of the industry say that as the investment in their children's consumption is also growing, the characteristics of this generation of consumer groups are becoming more personalized and fashionable to meet the needs of the main force of market consumers.

The analysts of the industry say that in the range of brand shoes, one can often find some children's shoes are prone to be adults'. The shoe-type structure is unreasonable. They are easy to influence a child's foot growth and development. So the product quality requirements and standards of children's shoes should be differentiated from adults' shoes.

Children's economy seems to have become a new growth point of the current commercial market. Grab more and more consumption resources is more beneficial for the brand. Even the adult sports brand such as Li Ning, Anta and 361' will stretch to the field of children's shoes. So we can see the market potential is huge. I believe only by laying the basis for the brand in the market, can shoes enterprises open up more market space. The analysts of the industry say that Children's shoes brand needs to be upgraded.


About the Author:
I am Amanda Xia from everychina.com . http://www.everychina.com/ serves as an important window for "China to understand the world and be understood by the world". It has nine website clusters, including Fact,Travel, Culture, Market, Finance, History, Traditions and Foods.



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