Chicago Videographers Getting Maximum Exposure For Online Videos

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In your business, you sell or promote something of value. And when people get on the internet, they are also sharing things of value.

How can you make those two separate facts of life work together to fulfill your mission to promote products or services using online videos? How can you get all the exposure you want by capturing the attention of the online audience?

The millions of people who view and share YouTube video clips are doing so because they find something of value within those clips. Most of the time, an entertaining or compelling property to a video, regardless of its subject, causes it to spread like wildfire via email to friends, or embedded on personal web pages or blogs.

It is called new media. What is this property? How do you entertain or hold attention? It may be a confusing new media landscape, but the good news is very old rules of grabbing attention still apply.

Here are some of the oldest and most reliable:
1) Tickle the funny bone.
No matter the product or service, chances are there is a way to use humor to talk about it. Look around your subject for ways to draw unusual comparisons to everyday things. For this, you may wish to hire a writer, or look within your own business history for amusing stories you can adapt to your clip.

2) Pique curiosity.
Ask questions in your video, questions you answer yourself, doing so with your product or service on center stage. Create tension and suggest controversy by blacking out eyes or faces of people appearing in your clip. Set up your clip as a question with your own product or service as the answer.

3) Stir up anger.
Today, a huge and growing business surrounds political discussion. Strangely, the most popular of the channels and personalities trafficking in political editorial take a pro-business perspective that manages to get a rise out of people by making government a scapegoat for everything under the sun. Look for ways to use this very profitable anger to frame discussion of your product or service.

These three methods will impart shareability. Another way to say it is your video can go viral. This adds value, and brings maximum exposure to your clips. Especially when using skilled Chicago videographers, your YouTube videos can get you and your value noticed online.

Whatever you do, make sure your video is produced with the highest of standards. Bad video equates to a bad product or service. So make sure every aspect of your marketing materials is produced professionally, whether it is a brochure, website or video.

About the Author:
Irwin Myers is the president of Video One Productions, a Chicago video production company that has helped businesses and individuals with their multimedia production, editing & duplication needs since 1987. Visit our website at http://video1pro.com and our blog at http://video1pro.com/blog



Article Originally Published On: http://www.articlesnatch.com


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