My Manager just loves to say to his staff, on a regular basis: You want to be making money or saving money, its as simple as that . And in these economic times, where its just that bit harder to turn a dime, its the saving money option which seems more readily achievable.
Most employees, looking to keep their employment, want to send out a clear message to their employers that they are still the right person for the job. And this means, they want to demonstrate, that while theyre pocketing their monthly salary, they are not making the hole in companys pocket any bigger. And this is particularly true, in the smaller companies, where Joe does everything from sales to procurement, and cost-cutting measures are welcomed.
In some senses, the tables have turned on businesses. In good economic times, leading companies attracted a steady stream of customers ready to pay the going price for their products and services. Now, these same companies attract lean and mean comparison-shoppers, who have researched the marketplace thoroughly, who have visited the consumer forums, and who know the loop-holes for getting the best deal out there. Its called cherry-picking. Its all about wanting the very best for the very best prices imaginable. And this means tough negotiations ahead for product and service providers.
Some companies have been gearing up for these harder times. They assessed the marketplace years back, and must have decided that the only way to do business was to get themselves a reputation for fair and honest practises, at the most attractive rates in the market. They know the statistics. Satisfied customers create new business by telling up to 12 other people. After all, word-of-mouth, especially in the form of testimonials, is a powerful form of advertising.
Take for example, I-80 Equipment Company (the www.i80equipment.com) . Testimony to the service they offer is the simple fact that theyve sold trucking equipment for over the last 15 years, in a competitive marketplace. If youre in the market for new or used cherry picker, otherwise known as a bucket boom truck, talk to I-80 Equipment Company. They know youll want to cherry pick, and theyre ready to offer competitive prices, top value for dollar, as well as delivery and financing. Their goal is to get the trucking world talking about them as an exceptional provider to the Electric Utility, Sign and Light, Telecommunications and Tree Care industries.
On their website, they provide color photos, detailed descriptions and prices for a variety of used
altec bucket trucks, bucket trucks, boom trucks, crane trucks and
used digger derricks
. All of their trucks are listed on the website with mileage, gross weight, engine and fuel type and transmission. Most of their trucks for rent or for sale are featured in live high-definition videos.
I-80 Equipment know that by providing the mileage, etc, on their website, that the buyers will be compelled to ask more researched questions about the trucks. And this means that the dialogue will likely move to the actual reconditioning process or road safety features and procedures. Their goal is for all their customers to drive away knowing and loving a maximum about their new truck.
