The SMS is a worldwide accepted mode of communication. It is comparatively cheap and convenient. The SMS is having many advantages. The primary advantage of the SMS is the guarantee of reception. We can assure that the SMS reaches the correct recipient because the message is attached with a delivery report. Most of the individuals prefer SMS for sending alerts and greetings. Not only individuals but also the companies of marketing as well as distributing nature are sending SMS to track their targeted customers. This mode of communication is welcomed by all because it is not at all making much disturbance because the SMS is left the inbox for a long time and the user can read it whenever he gets time. The SMS promotional techniques are not at all creating any disturbance like the marketing calls. The SMS is really informative and the recipient can read it over and over again until he gets clarified with it. While we consider the case of Bulk SMS the number of targeted customers is thousands or lakh. In this case we need to consider the cost factor too. The SMS provided by the telecom service providers is not at all economical for the commercial and promotional purpose. This is the factor that makes bulk SMS services a relevant subject in the marketing arena.
The growth of a business is directly related to how good the product is marketed. There are several practices followed for the promotion as well as publicity of the product, the advertisements in visual media, news papers, radio, banners and hoardings and announcements are the commonly followed practices for marketing a product. The overall aim of all these is to make an awareness of the product in the mind of customer. The product of the company gets polished through an advertisement. People will become aware about the features and advantages of the product through an advertisement. A good advertisement can always create more customers to the product. This is the reason behind the establishment of professional advertisement companies all over the world. The invention and spread of mobile technology made people more social and communication more personal. Thus the mobile phone number of person has become his address at which he can be reached at time. The marketing SMS and calls are now a common thing everywhere. The SMS is having the direct reach to the customer. It wont disturb him as the phone calls and he can read the sms in detail anytime. These features of sms had made it a very popular tool of marketing.
In India many business firms and manufactures are using sms to market their product to the wide range of customers. The technology of mobile, computer and internet are utilized together to reach the whole targeted customers. The promotion of a product through Bulk SMS is effective when compared with other conventional mechanism. An SMS can convey the clear idea and it has the direct reach to the customer. There is no chance that he misses the advertisement. Even though SMS is effective, special bulk sms technologies need to be involved when it concerns a large number of recipients. The
Bulk sms services ensure the reach of the message to the large number of recipients at a very low cost. This is the main feature that attracts many firm of India to us bulk sms to reach their customers.
