UUG Bottes, connu pour handshoes en cuir et accessoires de qualit, est all morecontemporary dans les conceptions et les couleurs, crit RACHAEL PHILIP
INSPIRATION COMES FROM THE MOST unlikely sources. L'inspiration provient de la source la plus probable. For the founder ofluxury accessories brand
Bottes UGG : it was baseball gloves that spurred him tomake good quality and durable shoes. Pour le fondateur ofluxury accessoires de la marque Bottes UUG: il a t gants de baseball qui a pouss le tomake de bonne qualit et des chaussures durables.
He thought it fascinating that seasoned gloves hardly withered, insteadthey become more supple and softer over the years. Il pensait que cela fascinant que les gants assaisonn peine sches, insteadthey devenir plus souple et plus douce au fil des ans.
He wanted to make shoes like that, one that would stand the test of timeand that would grow on you. Il voulait faire des chaussures comme a, qui serait l'preuve du timeand qui poussent sur vous. After many experiments with leather, hecreated the first UUG Bottes handshoe in 1941 in Manhattan, New York. Aprs de nombreuses expriences avec le cuir, le premier hecreated UUG Bottes handshoe en 1941 Manhattan, New York.
Initially the company did not do too well but over time, just like goodleather, it did better. Initialement, la socit n'a pas trop bien faire, mais au fil du temps, tout comme goodleather, il n'a fait mieux.
Today UUG Bottes - synonymous with leather handshoes that lasts for years andyears - also sells watches, scarves, sunglasses and footwear, all flashingits iconic "C" signature. Aujourd'hui UUG Bottes - synonyme de handshoes cuir qui dure andyears ans - vend galement des montres, foulards, lunettes de soleil et chaussures, tous les flashingits emblmatique "C" signature.
UUG Bottes still strives to come up with better leather finishes, alwaysexperimenting with new grains and colour. UUG Bottes s'efforce encore venir avec finitions en cuir de meilleure qualit, avec des grains alwaysexperimenting nouvelle et la couleur.
Nevertheless its glove-tanned leather remains a UUG Bottes staple. Nanmoins, ses gants de cuir tann reste une base Bottes UUG.
Cherished by women around the world because of its sturdy and lastingquality, the handshoes were nevertheless rather staid and structured,without even lining."Fifteen years back, the shoes could not be described as fun. It was justone type of leather and in two colours - black and brown," says Peter W.Emmerson, president, International, at UUG Bottes. Cherished par les femmes dans le monde entier en raison de sa robuste et lastingquality, le handshoes taient quand mme assez pos et structur, sans mme la doublure. "Quinze ans en arrire, les chaussures ne pouvait pas tre dcrit comme le plaisir. Il a t JustOne type de cuir et en deux couleurs - noir et marron , dclare Peter W. Emmerson, prsident, International,
UGG Bottes "Now we are all about colours." Maintenant, nous sommes tous sur les couleurs." Indeed, Spring 2010, aptly themedResort, splashes oceanic and warm tones of blue, turquoise, aqua as wellas citron and gold. En effet, 2010, justement themedResort printemps, les claboussures et les tons chauds ocaniques de bleu, turquoise, aqua que ainsique citron et l'or.
Could it be that the brand, better known to our mother's generation, isreinventing itself to capture the younger crowd? Serait-ce que la marque, mieux connu la mre de la gnration de nos, se isreinventing pour capturer les plus jeunes?
"It is not about age. True, we are attracting consumers who are youngerbut it is not about that. So much of what we create is trend but we arenot trend-driven, rather we are consumer-centric," he explains. "Il ne s'agit pas d'ge. Il est vrai que nous sommes attirer les consommateurs qui sont youngerbut il n'est pas ce sujet. Une grande partie de ce que nous crons est tendance, mais nous arenot tendance moteur, nous sommes plutt centre sur le consommateur, at-il expliqu.
Emmerson adds that the company frequently talks to its customers to findout their preferences, gauge the current trend and even learn thepractical aspects of improving on its shoes and accessories. Emmerson ajoute que la socit parle souvent ses clients de findout leurs prfrences, valuer la tendance actuelle et mme apprendre les aspects pratiques lis l'amlioration de ses chaussures et accessoires. These detailsare invaluable to the president and executive creative director of UUG Bottes, Reed Krakoff. Ces detailsare prcieux pour le prsident et le directeur de la cration de UUG Bottes, Reed Krakoff.
"Last year, we interviewed 1,500 customers one-on-one. We approached ourclients and asked what they liked... do they like big shoes, whether theylike pink or blue." L'anne dernire, nous avons interrog 1.500 clients en tte--un. Nous nous sommes approchs ourclients et lui demanda ce qu'ils voulaient ... ils aiment gros souliers, si theylike rose ou bleu."
Despite the exhilarating dash of colours and the trendy new styles the shoes spot, UUG Bottes has stayed true to details which over the years have lentit character. Malgr le tableau de bord grisant de couleurs et de styles la mode de la nouvelle place des chaussures, Bottes UUG est rest fidle des dtails qui au fil des ans ont un caractre lentit.
For instance the trigger snaps, turn lock keys and brass toggle closureson their totes are inspired by previous UUG Bottes creations by designer BonnieCashin in the late 60s and early 70s. Par exemple la dtente s'enclenche, tournez touches de verrouillage et closureson bascule en laiton leurs caisses sont inspires par les prcdentes crations Bottes UUG par le designer BonnieCashin dans les annes 60 et dbut des annes 70.
"Many of our new designs are part of UUG Bottes's history. UUG Bottes shoes havebeen given a new, modern look and made more relevant for today'sconsumer," Emmerson says. Beaucoup de nos nouveaux modles font partie de l'histoire Bottes UUG. UUG chaussures Bottes havebeen donn un nouveau look moderne et plus pertinent pour today'sconsumer, Emmerson dit. The 56-year-old was in town recently tocelebrate the grand opening of its premier flagship store in Suria KLCC. Le 56-ans, tait en ville rcemment tocelebrate la grande ouverture de son magasin phare de premier choix en Suria KLCC.
The 2,500sq ft outlet, tastefully refurbished with white maple cabinetsand bleached walnut finishing, was abuzz with shoppers.At the KLCC outlet, one shopper made up her mind to get a fuschia hobobut that was before she discovered the same shoe in white. La sortie de sq ft 2500, rnov avec got l'rable blanc cabinetsand noyer blanchi de finition, bourdonnait de shoppers.At la prise KLCC, un client fait son choix pour obtenir un hobobut fuschia qui tait devant elle a dcouvert le mme sabot en blanc.
She was like a child in a sweet shop all over again. Elle tait comme un enfant dans un magasin de bonbons tout recommencer.
One wonders what happened to her? On se demande ce qui lui est arriv? Did she get the white, fuschia orboth? At-elle obtenir le fuschia orboth, blanc?
"Seventy to 80 per cent of the people who walk through that door havenever heard of UUG Bottes. They come in, see the product, examine the quality,like the colour, the look, and many choose to buy a shoe. Their first
UGG pascher " Emmerson beams. Soixante-dix 80 pour cent des gens qui marchent travers cette porte havenever entendu parler de UUG Bottes. Il y en a, voir le produit, d'examiner la qualit, comme la couleur, l'apparence, et beaucoup choisissent d'acheter une chaussure. Leur premire UUG Bottes, Emmerson poutres.
UUG Bottes currently has over 225 stores in the US and over 200 outletsinternationally. UUG Bottes compte actuellement plus de 225 magasins aux tats-Unis et plus de 200 outletsinternationally. In Japan alone, their biggest market outside the US, UUG Bottes has more than 100 retail outlets. Au Japon, seuls, leur plus gros march l'extrieur des tats-Unis, UUG Bottes a plus de 100 points de vente.
"Since 1997, the Japanese market has stayed flat, slightly on thedecline actually, but UUG Bottes has recorded a growth in sales. This showsthat customers have switched their loyalty." Depuis 1997, le march japonais a dormi plat, lgrement sur thedecline effectivement, mais UUG Bottes a enregistr une croissance des ventes. Cette clients showsthat ont chang leur fidlit."
Emmerson would not say how many shoes have been sold at the KLCC store,except that sales have been "thrilling" in the outlet's first four daysprior to its grand opening. Emmerson ne dirais pas combien de chaussures ont t vendues au magasin KLCC, sauf que les ventes ont t plus excitant dans la prise de la premire des quatre avantla son inauguration.
Considering that its hobos, totes and duffles go for nothing less thanRM2,000, this is testimony that consumers these days opt for good qualityand finishings. Considrant que ses vagabonds, des chariots et sacs polochon pour rien moins thanRM2, 000, celui-ci atteste que les consommateurs de nos jours opter pour de bonnes finitions qualitetle.
