Ceramics Industry Chain To Be Integrated To Break The Existing Bottlenecks

Ceramic enterprises how to effectively integrate industry chain in 2010 in the ceramic industry in how to break the bottlenecks in the existing sales?
First, let us re-learning analysis of foreign ceramic enterprises channel mode of operation. Landing a number of foreign well-known household brand sites, often see the price of foreign construction ceramics is 10 times the domestic retail prices, and are in U.S. dollars. Within the industry were well aware that 70% of foreign construction ceramics are dependent on imports of Chinese porcelain. And we have to consumption of domestic non-renewable resources and cheap labor, but the return of profits is the lowest. Why is there such a low-end we are laboring to do the production, while others control the sales channels because of high profits that happens is that they mastered the industrial integration channels.

That industry consolidation, ceramic enterprises and related media professionals have done a lot of analysis and industry seminars. Are also some enterprises in the marketing of bathroom products, is also gradually shift focus from the product as a whole bathroom space, the emphasis is no longer just tiles, toilet, bathtub and so on, but with dressing, vases, murals and so on to create each unique Some space style. And what we are doing the industry consolidation brought about by how much profit? Previously referred to in industry consolidation, but the ceramics class products related to integration, such as bathroom and tile, there may be some soft furnishings, but only to give Bath tiles to foil, not really integrate it into our industry and, that we have been talking about consolidation is the integration of ceramic products, rather than the consumer industry supply chain integration cycle. We are familiar in international household brands such as IKEA (see map), ZaraHome so. Observant people can easily find the products they sell are in accordance with the product consumption cycle to integrate. Household products in general household consumption cycle, for example: ceramic products (including wall and floor tiles, sanitary products, etc.) period of 10 to 15 years; furniture and lighting product consumption cycle, 5 to 10 years; paint wallpaper products cycle for 3 ~ 5 years; cloth products consumption of cycle 2 to 5 years; and other decorative products consumption cycle, from 0.5 to 2 years; the above data may also shorten the cycle as the market demand.

China in recent 10 years has been in the real estate industry peak demand for household products, especially in the hard-decorated ceramics in the demand for relatively large, but as the real estate market matures, the market demand will gradually be reduced, then the rest of the industry at home The product consumption cycle is relatively shorter than the Consumer ceramics, so in the next few years, the soft furnishings industry, consumer products has gradually become the main household.

So how ceramic enterprises effective industrial integration? Home for the whole industry chain to integrate the product into the decoration from hard to soft furnishings more detailed integration of the two industries together, to further improve value-added services. The following general summary of five areas: product integration, service integration, design integration, logistics integration, channel integration. Through the integration of these five different regions to help business development, integration, complementarity, mutual support and so on, not integrated, then the profits of corporate brand volatility is very large, integrated future competitiveness is very strong.

Come out from the ceramic market, it is recommended to open up an alternative marketing model dealers to help dealers establish the core competitiveness. Dealers take a very high price in the past, most of them do not want to do, the most direct is the price competition, prices can only be the source of the manufacturer of resources, and manufacturers work hard to improve efficiency and reduce cost is to enhance the competitiveness of products , competitiveness output to the market is reflected in the price. How can we make from this vicious industrial chain was spun off in order to reduce operational costs distributors to help build the core competitiveness of distributors, manufacturers a price advantage and ultimately effectively end the price down, to achieve win-win situation.

For a preconceived marketing model, breaking the traditional ceramic markets, marketing models, and tap the potential consumer awareness, to meet the needs of consumers in busy neighborhoods to meet their own consumption, desire to meet the manufacturers price advantage and core competitiveness (by adding soft with integrated sales, Small brought up to guide potential customers, end-to establish the membership system), Run Silent city of thin.
Small broad, breaking the major renovation of existing ceramic shop in-store sales of luxury models; adopt a multi-store operation, a shop a feature of many stores, multi-display, split up, reduce dealer operating costs;

Store atmosphere and the surface should be speaking style, with soft furnishings to attract and "pro-and the" atmosphere to create the shopping environment, human culture and marketing; reduction in the number of models released. Support store decoration decoration, so that the terminal window as an enterprise retail, corporate background focused on design; product integration distribution; to provide customers with more value-added services and to help dealers build the core competitiveness.

Sales channels can be point, line, surface to carry out. In a short time in a small area quickly open the local market.
Ceramic enterprises are all household sector production capacity output in the leading industries, and also the most powerful and ability to take the industrial chain integration industry, only the integrated industry chain enterprises, brands have the opportunity to have the ability to make a positive confrontation with foreign retailers.