Celebrate This Eid With Precious White Platinum Platinum- The Ultimate Choice For Men

Celebrate this Eid with Precious White Platinum Platinum- The Ultimate Choice for Men

September 3, 2010: Through the ages, the most discerning of men have preferred platinum when it came to their jewellery. From the great Maharajas of India to royalty the world over, this extremely precious metal has featured in the royal repertoire and handed down from generation to generation. Today platinum is fast becoming the metal of choice for the man who wants the very best.

Platinum is a naturally occurring white metal. From the time that it is mined, till the final product this pure metal is absolutely white. This natural colour will not fade nor tarnish with time.

Platinum is 30 times more rare than gold. It is said that if all the platinum on the earth were to be poured into an Olympic size swimming pool, it would scarcely cover your ankles; gold would feel three such pools. This unmatched rarity makes it exclusive and distinctive. It is seen as a mark of higher status.

Platinum is a denser, heavier and stronger metal so it feels more substantial to the wearer as compared to other metals. All precious metals can scratch, and platinum is no exception. However, the scratch on platinum is merely a displacement of the metal and none of its volume is lost. Platinum has a remarkably high level of durability and is perfect to withstand a lifetime of wear and tear.

Platinum jewellery in India is a minimum of 95% pure (18k gold is 75% pure). it is hypoallergenic, which means that it is compatible with any skin type, no matter how sensitive.

There is a wide range of platinum jewellery available for men including rings, chains, pendants, cuff links, and bracelets.
All authentic platinum jewelry in India comes with a quality assurance card and bears the purity hallmark of Pt 950 stamped inside the piece. This also serves as an assurance of a buy back programme.
With the price of gold being at an all-time high, now is a good time to consider platinum for your next purchase.



About Platinum Guild India:

Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.

Platinum Guild International set up their Indian Office in September 2000. Over the years Platinum Guild India has increased the number of authorized outlets retailing platinum jewellery to over 300+ from a mere 12 outlets in 2000.

For further details log on to: www.preciousplatinum.in


For further information please contact:
Atul Malikram
9827092823