Can You Really Sell Your Home Online?

By now I've lost track of the number of times I've been able to sell my home online. I have owned more than a dozen homes for sale at any one time, and that has been the situation for over three decades now. And since the internet became available over ten years ago I've found the majority of my home buyers online. I think the same is probably true of most real estate investors now, and for those whose career goes back before the internet it has been a game-changing innovation of great value. Whenever I sell a house online I think back to the days of newspaper ads and bulk mailings and I feel really fortunate.

So, sellers today have the same exciting opportunity I enjoy when I sell my home online. Whether you choose to list your home with an agent and also work at marketing it yourself alongside the efforts of your agent, or you simply intend to conduct all the marketing and closing activities on your own without an agent, you will benefit by using the internet yourself.

This idea is a little intimidating to some people, but I assure you that it's not difficult. Posting classified ads online in order to attract attention to your home and get curious buyers to contact you by email and by phone is the best way to get a sale. Basically, it's the same way real estate agents work when other agents make contact through the multiple listing service.

Potential buyers will be contacting your listing agent as well, but you'll discover that there are a growing number of buyers who only want to work directly with the seller, not through an agent at all. I'm not suggesting that you would keep your own agent out of the loop of a developing real estate transaction, of course that would not be wise. But I'm saying you are very likely to locate a buyer when you position yourself to sell a home online.

More and more sellers are posting their own homes on craigslist and ebay classifieds in order to gain the maximum exposure on the market. Some buyers simply do not choose to work with real estate agents, and it's up to you to make sure those buyers see your home posted for sale on classified websites. Your agent will take care of the multiple listing service, but you will need to take care of posting your home on other sites yourself. That is how I sell my home online, and it can work for you, too.