Can You Increase Site Traffic With Keyword Research

Can You Increase Site Traffic With Keyword Research

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Would you be interested in understanding what keyword phrases Google think are the most related to your google search query? Would you like this list of results to be up to date all the time? How about being able to access the information for free?

And in addition what about if I mentioned that you could retrieve all the information using nothing but a browser and a regular Google search?

Does that take your fancy? Then continue reading....

Firstly lets start with the basics and discuss relevance, as this term a very important part of Googles results returned from your searches.

Google wants to provide the searcher with the most accurate and relevant results that it can. They know that if they are unable to provide this info, its likely that users will stop using their services altogether, and no users means no ad revenues which is their primary source of income!

For a prime example of a search engine losing market share, spend a second for AltaVista? In its time it was the most popular search engine, and almost overnight (not quite) was displaced from 1st position to Google because they lost the plot with relevance.

I don't think there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine person). If a better alternative arrives, the everyday user will just start using that search engine.

Trust me when I say Google are very aware of this, and put enormous thought and manpower into ensuring that when you use Google, the results returned are very related to your search term.

They need to keep the average searcher happy so that they return Google all the time.

Devious Geeks have, of course found methods to "game" Google in previous years, so that their own web pages show up instead of what should be the most relevant results, and such tricks are still used in modern times.

Mostly these techniques are located by Google who is getting cleverer at locating these types of hacks.

Google seems to get it right most of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is currently returning the most relevant results and has the biggest user base compared to any other search engine, and that its clear that their primary mission is information relevance to their users, does it not make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I typed in search term into google, I got a list of current pages that Google believe are the most relevance to that search term (along with a host of ads).

But in additional to these results at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: increase site traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually display to you the keywords that they deem to be the most relevant to your search phrase.

Now if you do some research about this, there is lots of speculation on how google decide on what phrases are displayed, but no matter what you think I think it's certainly worth looking at, isnt it?

In my testing I found the keywords it came back with seemed to be phrases heavily searched on.

In the case of web traffic, the search terms I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a search term to get relevant keywords to that keyword. For example I could have clicked increase web traffic and received a list of related phrases that relate to that term.

This is getting interesting. Before you discount this technique compared to using your favorite keyword tool, It's my suggestion consider the following.

1) The information from these searches are directly from Googles data banks, so the data has not been corrupted in any way.

Many keyword tools do not use information from Google at all (Wordtracker) or combine information from many sources. Here we have information direct from the source!

2) The information returned from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not suggesting that you abandon all other keyword tools in favor of this technique, but I do suggest you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds. My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when trying to establish the viability of getting into a particular niche.

One final thing to note is that unfortunately not all keywords are supported. Sometimes there are no related search terms are provided for a given keyword, but given that its free Im happy to overlook that oversight.

And sometimes I have to mention that the search terms returned seem a little bizarre. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google. The keywords that come back might end up being very useful.

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