Author Login | Popular Articles | RSS Feeds | Sitemap

Home | Business

Can You Answer These Four Questions?

By: Liz Monte

WHAT are you selling? WHY are you in this business? WHO are you marketing to? HOW are you marketing?

The answers to these four questions can make or break your network marketing business. You need to be clear about the answers yourself, AND you need to be able to convey those answers to your prospects.

Of course, it's obvious to you WHAT you're selling, and you probably have a pretty clear idea of WHY you're selling what you're selling. (Something to do with a beach house in Jamaica, right? Or is it Maui?)

I'll bet you're really good at explaining the WHAT when you're recruiting, too, giving out an abundance of info on your products and services, your company, and your compensation plan.

I'll also bet you know that to be an effective enroller, you need to explore your prospect's WHY, encouraging her to open up and share with you all her frustrations, hopes, and dreams. You want your new recruit to be motivated, after all. And you want to be able to demonstrate how your opportunity can help solve her frustrations, and turn her hopes and dreams into reality.

This is all good.

But when we come to the WHO and the HOW, many network marketers fall flat on their faces.

Your prospect needs to be able to see herself doing this business. She wants to know exactly HOW she's going to market your company's products and opportunity and WHO she's going to sell them to.

I'm sure a prospect has asked you this before. "What, exactly, will I be doing?"

What do you tell her?

If you give her the usual lame explanation that she'll be "sharing" with her "warm" market of family and friends and that she needs to make a list of everyone she knows right away, chances are you're going to lose her.

Anyone who's already done network marketing or whose brother-in-law or coworker ever hounded her to join a business is already hip to the fact that this approach will take her down the road to humiliation and social isolation. No one wants this.

Plus, there's the dirty little secret that hardly any of the highly successful people in network marketing got there by recruiting relatives and friends. I'm not saying it never happens, but in general, you can't rely on the warm market strategy to get you where you want to go. And recommending it to your prospects just compounds the problem.

So what IS the HOW? And who IS the WHO?

What will you tell your prospect if you don't really know the answers to these questions yourself?

To cast some clarity on this, let's take a look at another group of professionals - real marketers. In other words, professional business people who actually make a living marketing products and services.

You don't see them hitting on their family and friends. Or putting flyers on windshields, or tacking up posters on coffee shop bulletin boards, or dropping their business cards in restrooms, or inviting their neighbors over for product parties.

This is the scatter-shot, if-I-just-shoot-enough-bullets-in-that-general-direction-maybe-I'll-eventually-hit-a-duck approach. You're going to run out of ammo long before you see any results. You do these things if you want a hobby, not a business.

On the other hand, professional marketers know exactly WHO makes up their target market - people who already see a need and have a desire for the marketer's products or services. Their HOW uses laser-focused, highly effective strategies to reach that target market.

If you really want a business that will allow you to quite your J.O.B, to allow you to retire comfortably, to give you the lifestyle of your dreams... then you need to treat it as a real business and start using the marketing strategies that real, successful businesses use.

You need to discover how professional marketers reach thousands of prospects and sift and sort and qualify them so they only talk to the best ones?

If you learn how to do that, and teach it to your downline, can you imagine what it'll do for your organization?

I realize -- it takes digging, and researching, and lots of reading to learn real, effective marketing techniques. Fortunately, there are lots of resources out there to help you. And when you're done with your basic research, you'll want to try things out and experiment to see what works best for your business.

You'll be climbing a very steep and exciting learning curve for a while. But believe me, you'll think it's SO worth it when you've joined the ranks of the really successful network marketers and you're sipping Mai-tai's in Maui.

Article Source: http://www.articlesnatch.com

About the Author:
Would you like to learn the basics of effective 21st Century marketing strategies right away? Enroll in Liz Monte's free 7-part mini-course, "Attraction Marketing for Networkers." Liz Monte writes on a variety of network marketing topics, especially ways to maximize network marketing success.

Tags: business, network marketing, mlm, network marketing strategies, network marketing recruiting, network marketing training, network marketing prospect

Print |

Ezine Ready |

Please Rate this Article

Recent Business Articles

Accelerating Cash: Using an Action Plan By: Jim Yarsinsky - To dramatically turnaround poor or inefficient patient accounting performance and increase cash flow, the triumphant revenue cycle management team must be able to implement well thought out solutions from planning and documenting an effective course of action. A good number of patient accounting people believe this but are not sure what to do first, then next and next and next and next and....
Tags: business, revenue cycle, patient financial service, hospital turnaround, hospital cash flow
Tough Economic Times Ahead? Six WaysTo Keep Selling By: Carl Davidson - As money dries up and customers become less confident about buying, what happens to thise of us who sell? The good news is that no matter how bad things get, you can keep selling and profiting by making minor changes that will make a difference. Choose Where You Prospect When you rely on call-ins or walk-ins for sales leads, you deal with a cross section of humanity. Remember that credit tightens but it never disappears.
Tags: business, carl davidson, prospecting, handling sales objections, sales training
Technology Improves the Mileage Log By: John Mann - When you need to use a mileage log, you can find a number of different types to choose from. You can choose from the latest products available and you will like not only the record keeping options but the prices. These days the variety of this product is growing to meet personal and business needs when it comes to gas record keeping. Modern technology has caught up with the mileage log with several different types available.
Tags: business, mileage log, printable mileage log, digitalmileage log
5 Ideas to Succeed in Affiliate Marketing By: PinoyIncome - The image of being mere passengers on a boat meant to sail to the furthermost points does not appeal to humans who related to put their destiny into their own hands. They have the crave of maneuvering the ships themselves, of being able to represent the ones to take honest anywhere they want to.
Tags: business, affiliate marketing, online business, online earn money, pinoy earn money
Hiring Top-Quality Revenue Cycle Staff By: Jim Yarsinsky - The role of patient accounting positions within a hospital has been constantly evolving. In the past, patient accounting and business office personnel would simply hire individuals with little to no training to stuff bills in envelopes and sit-back to watch claims be adjudicated and paid within 21 days. Finding individuals to fill these positions was an easy task because the job descriptions lacked complexity and challenge.
Tags: business, revenue cycle improvement, hospital cash, ar days, accelerated cash flow-hospitals
Make Money with Membership Sites! By: gurpreet singhg - A previous article that I wrote, Making Money with Membership Websites, explained that paid membership sites are one of the most guaranteed ways to earn a regular cash flow on the internet. The article stated that one of the reasons for this is because "membership websites are informational hubs that provide dedicated knowledge in a well-packaged form." The attempt of this article is to be more specific with the sequence and steps needed to make cash with a membership site.
Tags: business, membership, membership site, make money online, online money
Modern storage solutions – space saving ideas! By: Monica Smith - The Internet has become the number one place where we do our shopping, from small items to bigger ones, like mezzanine floors or art racks. These represent just two of the many examples that could be given. The market for mobile storage has developed tremendously in the past few years, with more and more people becoming interested in innovative storage solutions. For them, there are three factors to be taken into consideration: the design, the quality and of course, the price.
Tags: business, mobile storage, office storage, storage solutions, mezzanine floors
Why Are Gucci Watches So Popular With Men And Women? By: Patrick Bedford - You have heard of Gucci watches before right? Who hasn't? These watches are a piece of art that also tells time. Gucci watches are known for their superiority in design, incomparable precision and the innovative, yet classy design. So, where did these watches come from and why are they wanted by so many different people? This designer company was established nearly a century ago in Florence. Guccio Gucci, father of the brand, first started in a quaint luggage and saddler store.
Tags: business, gucci watches, gucci, gucci watch, luxury watches
Does this 80/20 Rule apply to you? By: Dan Dimit - This "law" is named for an Italian economist, Vilfredo Pareto, who noticed that in his country 80% of the wealth was owned by 20% of the population.The Pareto principle (also known as the 80-20 rule, the law of the Vital Few and the Principle of Factor Sparsity) states that, for many events(not just economical or business), 80% of the effects come from 20% of the causes.
Tags: business, internet marketing, increase productivity, management, success secrets
FREE SECRET Search Engine Domination Method That Will Make YOU Rich By: Robert Duffy - If you want to dominate google, yahoo, MSN, or any search engine and get massive exposure to your MLM or any business or product that you may be promoting, there is no better place to do this then the top of the search engines. If someone is looking for a product or business, they will go to the search engines and type in that name of the product or business. This is the most powerful target marketing.
Tags: business, video marketing, search engine marketing, internet marketing, network marketing

Comments

Search Ebay

Still can't find what you are looking for? Search for it!

ArticleSnatch Authors:

Member Login Sign Up Submit Articles FAQ Submission Guidelines Top Authors

For Publishers:

For Everyone:

Blog About Us Link to Us Contact Us New Stuff Link Directory Privacy Policy Sitemap Resources

Our Sites:

Free Magazines Book Your Hotel Stay Free MySpace Tools Massive Video Collection

Stay and Watch a Video:

Click here to submit your free, permanent ads to TheFreeAdForum.com!

Submit Your link to the Open Link Directory Project

Copyright 2005-2008 MJE Sales, LLC. All Rights Reserved.
Proud member of the ArticleCkr Search Network Search Network!
ArticleSnatch.com is free for both publishers and authors to use and is supported entirely from advertising revenue.
Use of our service is protected by our Privacy Policy and Terms of Service.