Call Capture Is A Turn Key Solution For Real Estate Leads

Though the Internet has become a substantial medium for transmitting information, nothing replaces the dedicated contact of a phone call to a knowledgeable real estate agent. This not only provides information, but also a connection, the beginning of a relationship that can positively affect both an agent and a client. Often, real estate agents will find themselves in positions where phone calls are not being answered efficiently and calls are not being returned promptly. This can lead to a loss of current clients and the loss of potential clients as well. One option to help an agent deal with the demands of incoming calls is call capture technology.

Call capture is a system by which incoming calls can be routed to informational extensions and/or to the real estate agent themselves. The systems come with a dedicated phone number that will allow customers to call toll-free at anytime of the day or night. By using multiple informational extensions on the system, agents can record information about available properties, free reports, general information about their services and more. The caller has the option of choosing what they would like to hear about or speaking to the agent. A call capture system ensures that clients never receive a busy signal, and never hang up without some kind of information.

It is essential to make sure that every person that calls has their needs addressed and their messages responded to in a timely manner. A call capture system can help improve not only the efficiency of the initial call-in process, but also increase the frequency and reliability of call-backs. The particular properties or information potential clients choose to find out about using the toll free number and extensions are noted, and agents can prepare specific information to provide to consumers before returning a call. This not only decreases the turnaround time on returned calls, but increases the level of service provided, making it a valuable solution.

Call capture systems are turn-key. This means that they come pre-built and ready to use, right out of the metaphorical box. Within hours, a call capture system can be up and running and begin providing a more streamlined telephone environment. With a myriad of capture providers to choose from, agents are now able to find the solution package that works best for them, rather than having to design their own system, or hire an outside firm to do so. The systems can be easily installed, loaded with the information the real estate agent needs, and put to work.

Call capture technology falls under 90-day business inquiry legislation, which allows the "capturing" of a client's phone number in order to place a return call. This frees an agent from the hassle of cold-calling, which results in far lower conversion numbers, and may cause their number to be placed on a do-not-call list. Call capture permits companies to return phone calls without issue because the customer initiated contact. For this reason, once a call capture number has been purchased, it is in the agent's best interest to make sure that it is displayed as prominently as possible, including on business cards, print ads, sign riders and any other signage. The more calls the number receives, the higher the return, and the greater the number of leads that will be generated.

Another advantage provided by a call capture system is accuracy. The system is designed to capture user information, which means that an agent is not dependent upon a poorly-worded message or bad telephone connection. Instead, the data is available when needed, and will stay stored until a return phone call needs to be made. This accuracy leads to a greater turnaround speed on returned calls, which only helps to increase client retention.

Key to any agent's continued success is a solution that allows it to contact clients as quickly as possible, and with the greatest amount of information in-hand. If this solution is turn-key, then it's of even higher value. Call capture is one technological tool that fits the bill in both cases, giving real estate agents a leg up in seeking out, converting, and retaining leads.