Business Management : Understanding Company And Business Environment

Business Management : Understanding Company And Business Environment

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Understanding Company's business and market is mandatory for management performance, its ability to develop the right strategy, to prepare the operational plan and to accept the right decisions in unclear situations. Unfortunately, people frequently do their work in personal environment blurred by emotional involvement, which affects grossly their ability to judge reality in an objective manner.

April 6, 2009, an earthquake, hits L'Aquila, Italy, killing over 260 residents, injuring over 1,000 and leaving 28,000 homeless.

Out of numerous personal tragedies, which the cameraman brought to our homes, two less severe stories shed light on our perceptions of Reality.

The camera shows a family, parents and two girls, lucky enough to leave home on the disastrous day in order to visit friends, standing shocked in front of their house. What used to be their home is now only a heap of stones. Their apartment is buried deep under the walls and columns piled one on top of the other.

Their entire wealth is buried. Precious belongings, photographs, things they are attached to, will never be restored. Their faces express the pain, despair and hopelessness of people seeing their world collapsing before their eyes.

The camera shows another scene on our TV. The background looks the same, another pile of stones quite similar to the first one, but here a rescue team is trying to save a child buried under the heap.

The cameraman focuses on the hands of the people trying to clear a path for the little girl. She is slowly pulled out, and eventually finds herself in the arms of a rescue team member.

Out of nowhere, the father of the girl appears on the screen. He embraces the little child carrying her to her mother who stands nearby. The father, holding his little daughter in his arms, seems to be the happiest man ever lived; the mother sheds tears of joy.

Eventually, both families find themselves in the same position. They have been thrown out of their homes, both saved their family members, and both have to start rebuilding their lives.

The first family is in despair, they seem not to know where and how to go on. The horror, which the second family did go through, however, until they could hug their daughter again, and the relief felt when the girl was rescued, made them lucky. They are not miserable any more. They seem to evaluate the lost property as a minor incident.

The future will probably look different for both families. Although, the situation seems similar, each one has a different prospective. Each one has his own truth, which is hundred eighty degrees apart.

The first family being a victim, the second is in luck.

The second family will probably be much sooner on track again. The wounds will heal very slowly for the parents of the first.

"All our yesterdays have lighted fools The way to dusty death", says Macbeth in Shakespeare's play. There is not much we can do when we are in sorrow. It takes time until we become accustomed to the situation, able to repress emotions and evaluate logically our next steps.

But many fall in the trap where emotional experience, does light the way. Many decisions are based on emotions, prejudices and habits. Past experience does affect our decisions causing us to deny reality.

If you were a newcomer to your company:

Would you continue to distribute your products in the same territories, with the same reps?

Wouldn't you eliminate the product lines that do not contribute?

Would you continue to push the new "promising" idea, in spite of negative market feedback?

Would you continue with the same managers in the same positions?

Would you continue with the same customers, all of them?

Would you continue to manage other operations the same way?

If you are the founder, or if you manage the company for years, the company probably reflects your character, beliefs, commitments and personal connections.

If you do accept the idea that major changes are required, consideration should be given whether you should lead the transformation. Help from a consultant or a manager able to devote the required time may be preferred. Even so, whoever is in charge should be given authority, or at least a sincere attentive ear.

About the Author:
Edi Port helps you to develop your skills in order to succeed in management of business and turn your work into fun. To achieve maximum results from this article, read "Understanding Reality" on Managing for Fun website, and perform the advised steps, go to : www.ManagingForFun.com



Article Originally Published On: http://www.articlesnatch.com


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