Bulk Mailing Saves Your Business Or Organization Money

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If your business plans to start sending out large quantities of paper communication with your customer base, then using bulk mailing is definitely the most cost effective way to go. But the postal service has set some very specific guidelines about how to do it right, and you need to know some basics before getting started.

If you are sending out identical pieces of mail such as advertising, newsletters, grand opening notices, you qualify to receive "standard" rates, which are the most commonly used form of bulk mail. These mailings can contain no personalized information: they must be uniform, and the only thing that can be different on each is the recipient's name and address.

There are first class bulk mailing discounts available for non-uniform statements or other such pieces of mail. The addresses on these will be different, as will the contents: even though they may be the same "types" of letters, they do not qualify for standard rates because they contain personalized information. They now are considered to be first class mail, and if you plan on sending out more than 500 of these at a time, check on discount rates which may apply.

If you are a non-profit organization, the per piece price of standard bulk mailings may be up to half the regular rate! Your business must be approved by the USPS as being a non-profit ahead of time, however.

You must buy a year-long permit from the USPS and obtain a permit imprint account number. Instead of buying and affixing stamps for your bulk mailings, you can print your account number within a box on each of your mailings instead and save yourself tons of time and work. The USPS will supply you with trays, but it is best to purchase other shipping supplies, such as postal strapping, clips, and identification tags and stickers from cheaper online purveyors.

The postal service does offer free classes on how to prepare bulk mail correctly. If you are new to the process, it would be well worth your while to attend. Keep in mind that not all local post offices offer bulk mail services, and you cannot drop this type of mail off in your corner post office box. Locate the office nearest to you who staff employees trained in handling bulk mail. They will be able to take care of your business for you, check for errors in procedure, and answer all of your questions.

Bulk mailing saves you time and definitely will save your business or organization money if you are willing to find out what the discounts are and how to do it right.


About the Author:
For postal strapping and all of the other materials and kits you may need for your bulk mailings, contact the experts at Postal Strapping (http://www.postalstrapping.com/). Art Gib is a freelance writer.



Article Originally Published On: http://www.articlesnatch.com


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