Build Your Home-based Business With Leads

You've built your website. You're getting visitors. But......nothing. What you want is to create great leads, and you can't begin creating great leads unless you get people to stick around your website and browse for a while. And to do that you have to give them more than just a pretty website.

One of the best ways to create good leads is to have a newsletter that people can sign up for. Show them a copy on your website and make certain it's packed with interesting information that they'll need and be able to use. You want to be giving away something for nothing. This will add value to your website and lead to sales down the road. In the end, your potential customers will be happy. They'll have a chance to sample a product and can decide from there whether or not to buy.

Now they want to learn more...they aren't sure yet, but they want to come back. You've almost got 'em. Once they have signed up for the newsletter, voila, you now have a pretty darn good lead. The key now is the let them learn more about your product or business opportunity; send them an e-mail asking if they'd like to learn more. If you don't get a response, it's okay to be patient.

Remember, they signed up for your newsletter, so you know they are interested in your product. Chances are they will eventually take the next step---especially if you don't come across as desperate. Some e-mails are so aggressive that they turn people off. Sending off an automatic and immediate "thank you for your interest" e-mail is likely to be far more effective. Another terrific way to generate good leads is to create a page that visitors must sign in to see. Entice them with learning more about a product by simply filling in their e-mail address. And make certain that whatever you put on that page in interesting and lively. Now you have their e-mail address which implies permission to contact them again. You know that this person is interested in your website and has become a very solid lead.

Blogs can be another way to generate leads. People visit blogs all the time to learn more about a particular subject. This is where you want to educate.....not hard sell. You don't want to hit people over the head with the product you are selling. For example, if you sell home improvement e-books, you'd want to talk about home improvement projects on your blog, with a link to your website, and not about your e-books.

If you do start a blog, it is important to update it frequently and offer relevant information that people actually are interested in.

You may want to put a simple questionnaire on your site to determine which leads are the strongest ones. Most people don't like giving away their life story and either won't fill it in at all or will fill it in with erroneous information that's not helpful to you anyway.

This might be obvious, but it's a good idea to keep your website up to date and relevant...and appealing. Most business opportunity seekers can recognize an unprofessional web site and they will be gone before they have even looked at your offer. Keep your pages simple and clean with easy-to-read fonts.