Build Relationships To Build Your Business - Jv

Build Relationships To Build Your Business - Jv

By:


Heres how I did it About four years ago, I decided I wanted to do a joint venture with Jack Canfield. So I started building a foundation for that relationship. One of the first things I did was buy a domain name - AskJackCanfield.com - to give me a way to approach Jack to do teleseminars. (Ill explain this in more detail in a few minutes.) Fast-forward four years. In that time, I had done a few teleseminars with Jack. Meanwhile, the movie The Secret, which includes extensive interviews with Jack, had just come out. And that gave me an idea. I went to Jacks estate in Santa Barbara and said, "You know, because of The Secret , people want access to you. Lets give them access for free - via teleseminars." Then I explained how we would make money by doing it. Lets say youre one of those people who would like access to Jack Canfield. You just go to AskJackCanfield.com. This is a one-page website with a space for people to submit questions. Jack Canfield answers those questions during a free teleseminar the first Wednesday of every month. (I pose the questions to Jack myself.) Even though the teleseminars arent directly making money for Jack and me, they are still good for us. Theyre great for me, because Im interviewing Jack and getting exposure. Theyre good for Jack, because the questions people submit are generating more fodder, more information for his future books. Plus, each call can be repurposed into products we can sell. For instance, we record each teleseminar and have someone transcribe it. Jack uses the transcripts to put together little "simple truths" books. These little books are about 50 pages each and have a CD inside - and there are 12 of them throughout the year. You get to hear Jack, who is fun to listen to, and you get to read him, as well. Lets go back to what happens when you go to AskJackCanfield.com. You ask your question. Then you are immediately redirected to a new page on the website - the Intermediary Paid Page (IPP). The IPP is between the page where you ask your question and the "Thank You" page, which has the call-in number for the teleseminar. On the IPP page, you see me pointing down to a big, juicy $10 button that says something like this: "Look, we have four times as many people who have registered for the call as we can handle, and that is the absolute truth. But if you cant get in, thats okay because you can listen to this call for life for $10." But theres more. If you decide not to pay $10 to get unlimited access to a recording of the teleseminar (a downloadable version), you have to click on a little tiny button that says "No thanks." You see, people dont like to say "no." But were forcing them to say "no" if they want to get the call-in information without paying. So we get people who pay $10 for unlimited access to the teleseminar just because its psychologically easier for them to say "yes." Lets say we get 4,000 people to attend the teleseminar, and 1,000 people to pay the $10. Not bad. $10,000 for a 70-minute session. How much of that $10,000 do I get? Zero. Why? Because this is my opportunity to pay Jack Canfield for promoting my products to the people on his customer list. Remember, my goal was to get Jack Canfield to be one of my joint-venture partners. So, four years ago, I started to plant the seeds of such a relationship - with the domain name, the free teleseminars, the $10 charge for unlimited access to the teleseminars. And now I can give him a big reason - the $10,000 - to be my partner. If you were Jack Canfield, wouldnt you be thinking, "Hey, this is a relationship I cant afford to miss out on?" But that $10,000 isnt the only thing I do to make sure Jack wants to have a relationship with me. He can keep track of all the money hes making from customers who come to him via his partnership with me. For one thing, Jack can start selling back-end products hes created based on ideas hes gotten from the questions people ask. And he can repurpose the teleseminars into other products (like I mentioned above). He sells those products through a special link that he gives out during the teleseminars. And when teleseminar attendees use that link to buy Jacks products, he knows where the orders came from. He can say, "Hey, I just made $5,000 in back-end sales. And $4,500 of those sales came from customers who attended the Alex Mandossian teleseminar." Plus, the morning after each teleseminar we send a "Wow" e-mail to the people who did not buy the $10 unlimited access offer, and we give them another chance. ("Wow, what a call. If you decided you didnt want unlimited access to it for $10 then, now is your chance.") Then, six days later, we send out a "Last Chance" e-mail. ("This is your last chance to get unlimited lifetime access to the teleseminar for $10.") You can use a similar step-by-step strategy to show a "celebrity" that you want a joint-venture relationship with just how valuable you can be to him. Then, once youve proven you can make him money, you can ask your celebrity to market your products to his list. Its likely that his list is much bigger than yours - which means it has the potential to make you a boatload of clams. For instance, Jack has become one of my super-affiliates for my Teleseminar Secrets and has sold many of my training programs to his list. This is a "free-to-fee" strategy. And it takes guts, because you wont be making money right away. You need to be able to hold out for the big payoff down the road. Think of yourself as a stalk of bamboo. When bamboo is first planted, you dont see anything above the ground for three years. After three years underground, a bamboo shoot germinates. Then, from the moment it sees sunlight, its full-grown in 60 days. Thats what happens with this strategy. Youre planting little seeds along the way, building the relationship, building your value. And then, bam! Youve created a strong bond with someone who can help you earn money for life.

About the Author:
About the Author For more useful tips & hints, please browse for more information at our website:-http://www.reprintarticlesite.comhttp://www.jointventures.reprintarticlesite.com



Article Originally Published On: http://www.articlesnatch.com


Tags: , , , , ,

|

Loading...
Related....
Videos...

Recent Business Articles

Comments

Still can't find what you are looking for? Search for it!

Loading

Site Navigation:

Copyright 2005-2011 ArticleSnatch, LLC - All Rights Reserved.
Privacy Policy | Terms of Service.