Buick Dealerships In Ft. Myers Say New Coupe Will Look Great On The Roads

Buick Dealerships In Ft. Myers Say New Coupe Will Look Great On The Roads

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With the automotive market taking such a heavy pounding (especially following the release of poor 2009 sales numbers), a lot of manufacturers are expanding into new segments to stay competitive in a rapidly changing environment. One of the most popular arenas for new models thus far has been the crossover segment; with a rapidly growing consumer interest in smaller, more fuel efficient vehicles, the crossover market is quickly taking the place of SUVs globally. America is suddenly enthralled by the small car ideal, but there are still a lot of consumers looking for plenty of room in the driving experience.

Another segment that seems to be on the minds of Buick engineers is the coupe. According to a recent report, Buick dealerships in Ft. Myers are poised to welcome a new model to the lineup. A recent announcement made at the Chicago Auto Show indicated that Buick plans on moving into the coupe market in order to make the brand more youthful. For your Bonita Springs Buick dealership, this means a resurgence in it market where the brand has been pretty much static for years. The announcement is an attempt to put the brand in tighter competition with Lexus and its line of mid-level models. Buick dealerships in Ft. Myers expect a renewed interest in the brand from younger drivers.

According to a Chicago Auto Show interview with John Cafaro, director of design for Buick and Chevrolet, My role is really being a zealot for getting Buick more youthful, more spirited and probing ideas [for] coupes, more expressive vehicles. That is really my jobBuick is kind of going through what Cadillac went through when it reinvented itself. Cadillac said: What we are doing is not working. Our customers are dying off. We have to carve a new image. That is where Buick is right now A coupe is definitely where you say, Im back.

In order to accomplish this daring move into the coupe segment, Buick also plans to refresh and refurbish LaCrosse, Regal and Enclave models over the coming year and add unnamed small vehicles based on the Cruze and a crossover platform. Your Bonita Springs Buick dealership is about to feature many more options to cater to a wider audience of drivers. For the coupes themselves, well see a flagship model hitting Buick dealerships in Ft. Myers over the next few years, which the company expects media to tout as the feather in the revamped brands hat.

Buick isnt the first brand to adopt new measures in the face of a struggling economy. While it was prior to the recession, Toyota made the move to the Prius pretty smoothly, expanding the automakers reach to an entirely new audience and helping the company brace itself for the recession whether intentionally or not. Your Bonita Springs Buick dealership is all set for the change, which we expect will warrant at least renewed interest in the brand, if not a stronger brand loyalty and customer base. Were keeping our fingers crossed for the new Buick model.

About the Author:
Paul Creel is a blogger and auto enthusiast who focuses on general manufacturer news. His article features information on a Bonita Springs Buick dealership and Buick dealerships in Ft. Myers.



Article Originally Published On: http://www.articlesnatch.com


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