BrilliantStore is a web site dedicated to electronics, many of a portable nature. They sell desktop and
laptop computer accessories for both Apples and PCs, software, cell phones and accessories, as well as video games. Additionally, they sell many products for home comfort, such as
air conditioners, heaters, LED shower heads, and even electronic pet supplies.
There is also a selection of unique non-electronic items sold on the site, including fishing accessories, sunglasses, earrings, and wallets. These non-electronic products are mostly small, personal use items and are only a minor focus of the site. The majority of the products sold by BrilliantStore are
electronic gadgets.
BrilliantStore: Key Differentiators
The emphasis of BrilliantStore is the casual gadget and home accessory shopper. They showcase a number of offerings not usually found in other electronics stores and, conversely, have far more electronic products than are ordinarily found in home goods stores. There are also an extensive number of items that priced at $1.99, all of which are excellent values.
The site is also a bargain when it comes to shipping rates. Many of the items, even the inexpensive $1.99 items, ship for free. While many sites offer free shipping with a minimum purchase or on items over a certain amount, BrilliantStore offers free shipping on a wide variety of low-priced items.
BrilliantStore vs. Leading Alternatives
Directron.com and Abt.com are two of the biggest competitors to BrilliantStore and sell very similar merchandise. Directron.com focuses more on computers and electronics than BrilliantStore, so their selection of related products is far greater. However, BrilliantStore does seem to fill a niche that Directron.com isnt quite able to, as their products are tailored more to a casual electronics and home goods shopper instead of the hardcore electronics enthusiast that would purchase from Directron.com.
Abt.com is closer to BrillianStore in focus and has been around a lot longer. Their selection is better overall than BrillianStore, and their prices are extremely competitive. Abt.com does offer free shipping on a lot of items, but most have a $25 minimum purchase required, unlike BrilliantStore
BrilliantStore Pricing & Packages
BrilliantStore is not the most competitive site around when it comes to prices of actual gadgets. As an example, Kyro.com sells the Dell Vostro 3700 laptop for $559.91, while BrilliantStore sells the same laptop for $669. However, when it comes to accessories, BrilliantStore is definitely the place to shop. Take the wickedly cute Apple Devil iPhone case. BrilliantStore sells it for $2.69 with free shipping. This price cannot be beat anywhere.
Another example of the superior accessory prices at BrilliantStore is the dark blue aluminum case for the PSP 3000. The BrilliantStore price for this case is $4.40, again with free shipping. This is ridiculously low and an excellent value.
Customer Feedback on BrilliantStore
The general feeling on the web is that BrilliantStore is an excellent place to shop and has some of the lowest prices around. Here are some sample impressions of the site:
"Received my order more quickly than expected(since it was shipped to me from China) and the quality of the items was much better than expected. Will order from BrilliantStore again." - amitchell at Pricegrabber.com.
"I returned the Dell power cord because the power cord wasnt the problem with my laptop, I received great customer service when I phone to get the item number. Will definitely recommend BrilliantStore.com to everyone with computers needs, and I will definitely purchase from them in the future." - beachbum0485 at Pricegrabber.com.
From customer service, to price, to products, consumers are united in feeling that BrilliantStore has their act together.
