BMW, or Bayerische Motoren Werke AG, is an example of the oldest carmaker in Europe. BMW has its main headquarters in Germany and it is best know for its high performance autos and motorcycles.
BMW Group includes other brands, for example and the lush Rolls-Royce. Before the First World War the BMW factories were producing bicycles and planes ( in truth, the BMW trademark is a stylized airplane propeller ).
Throughout its history, BMW faced several crisis, among that the First World War, the Second World War and a takeover effort by Daimler Benz, but it managed to develop into one of the most renowned and famous carmakers in the world today.
BMW started its automobile production before the WW I with the BMX Dixie. With plenty of the corporation's factories being bombed after the war, BMW started its automobile production once again and many of us were employed in those days.
Throughout the 1960s and 1970s BMW continued to develop new, more technological advanced vehicles and it has made a name in motorsport with its special competition models.
In fact, due to their acheivement in motorsport BMW were able to sell its "civilian" cars, deriving from the contest models. BMW has introduced several technological innovations in their cars, making them some of the most advanced in the world at that point : the front disk brake, the four-wheel independent suspension.
The company has enlarged its automobile range and in 1972 the first 5 Series was launched, a model to make history for the company. Just two years on, in 1975, BMW launched its smaller model, the 3 Series, followed by the luxurious 7 Series in 1977. However, BMW failed to only wished to build vehicles for the European market and wished to expand its operations worldwide.
BMW entered the Yankee market in the BMW 2002 sports model. It was a new apparition on the US streets, as it was extremely flexible and it offered good fuel consumption. The BMW 2002 was among the first sports sedans on the Yankee market. In the mid 1970s BMW introduced the 3 Series, just two months after it has first launched the model in Europe. The 3 Series was a big success in the States, as Yankee managed to buy an affordable medium sized sports sedan, a car with a fantastic handling and stability at that time.
BMW continued to extend its auto range to be sold in America and today all its brands are offered to Yank clients : BMW, Mini and Rolls-Royce. But BMW failed to only sell vehicles In America, but opened several technology and production plants : they have a design office in California, a technology bureau in Silicon Valley and several manufacturing plants, for example the one South Carolina that is the only plant to make the Z4 model and the American X5. There are around 500 official
BMW dealers In America these days. BMW is currently looking to offer more powerful, luxurious cars that boost the latest technologies to supply the best gas consumption in their class.
