Bridgeport Honda Dealers Get Collegiate

Bridgeport Honda Dealers Get Collegiate

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The nice thing about marketing today is you have so many channels available to connect with your audience. With such broad audiences, auto brands must put together integrated marketing campaigns that focus on specific elements of their audiences. After all, you cant make everyone happy with a single campaign. Thats the strategy Honda marketers are taking with the launch of the six new models of Civic this year. A campaign called the Civic Study Break tour is making the rounds on Facebook, targeting college kids that could use the reliability and fuel efficiency benefits of the Civic in their every day lives. Another part of the reason why Honda is targeting the college crowd is that the new Civic models incorporate technology that is sure to appeal to a younger, more connected and more tech-savvy audience. The Civic models are also extremely cost-effective and cutting-edge in terms of engine technology, so they make a strong case for the money-strapped college student. Using Facebook as the venue for the West Coast tour is perfect to appeal to the college crowd. College students also tend to want to express themselves; the Civics new personalization features will help them do that, and Shelton Honda dealers are excited to see the results.

Whats a marketing initiative without an opportunity to win something? The Honda Civic Si Coupe is the award up for grabs as part of the tour, which visited six different universities over April and May. Bridgeport Honda drivers wish they had the opportunity to win the Coupe, but theyre out of luck: this ones for the kids. According to the press release, The Civic Study Break tour kicks off on April 21, 2011 at the Arizona State University campus and continues on to five other universities through May 12, 2011. Students will have the opportunity to explore various Civic models and receive a free lunch by texting special codes found on the vehicles. They can also register at www.civicstudybreak.com for the chance to win a 2012 Honda Civic Si Coupe. The tour stops include: University of Arizona (April 28); University of Southern California (May 3); University of California, Los Angeles (May 5); Stanford University (May 10) and University of California, Berkeley (May 12). Shelton Honda drivers are happy to see that their brand is thinking outside of the box in terms of how its marketing the new Civic, and they expect that Honda will continue to evolve as social media does.

If youre in the market for a new Bridgeport Honda car, youll want to take a look at these new Civics, which offer much the same reliability as their predecessors with plenty of new feature integrations. For Shelton Honda dealers, the Civic is one of the sweetest cost-effective cars on the road, and theyre gaining steam as more and more drivers begin to understand the benefits of more efficient driving. As the industry continues to evolve, expect Honda to stay on top of its game and drive more innovation in the market.

About the Author:
Matthew Brownson is a blogger and auto enthusiast who writes about the greenest cars. His article features information on Bridgeport Honda models for Shelton Honda drivers.



Article Originally Published On: http://www.articlesnatch.com


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