Booth Layout, How To Attract The Most Leads

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Transcribed from Anders' Trade Show Video Coaching Series.

If you don't have chairs, amazing thing happens is people will come a little bit closer, you can get them in tighter, you can put more people in the same square footage and they're going to be a little more active and into it.

A lot of times, all that chairs do is attract people who are tired-tired of walking around, they're slightly overweight and what have you. I'm not trying to offend anyone here, I'm just telling you the truth, it's that the chairs aren't necessarily going to attract the right kind of people. You want people who are active, who are into it, who want to give back a little bit of energy.

So here's what I would do, if I were this company behind me, I'd get rid of the chairs, I'd elevate the stage a little bit more and then I'd actually use a presenter that's a little more interactive. This is more just a PowerPoint kind of bland sort of thing, but I would raise the energy level and that would actually attract more people to it and you'd be able to create more leads that way.

Also, the chairs are so spread out, so spaced out, I mean, just get rid of the chairs altogether. You're going to have a better show and you're going to be more productive, more efficient and you can be able to put a lot more people in, but you need the right kind of presenter, you need the right kind of person to pull them in.

So those are some thoughts to think about.

Until next time, I wish you the best in trade show success.

About the Author:
Anders Boulanger is a certified Trade Show Infotainer. He makes his living generating leads and increasing trade show traffic for his clients at trade shows. Anders guarantees an increase in leads or you don't pay.
Go to http://www.TheInfotainer.ca to receive over $598 in profit producing trade show tools and trainings.



Article Originally Published On: http://www.articlesnatch.com


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